AlignTech Marketing Manager Benelux 

Netherlands, South Holland 

997403538

· Develop and execute the annual Benelux marketing plan in alignment with regional strategy and commercial objectives.

· Use data-driven insights (e.g. campaign ROI, market trends, customer behavior) to inform marketing strategies and decisions.

· Proactively represent the Benelux market and customer voice in new product development and global strategy discussions.

· Drive go-to-market strategies for product launches, campaigns, and initiatives to support Invisalign and iTero growth.

· Build and maintain a network of key opinion leaders (KOLs), institutions, and key customers to support awareness and credibility.

· Coordinate cross-functionally with Sales, Clinical, Finance, and Customer Support teams to align execution and ensure consistent messaging.

· Identify local growth opportunities and tailor programs to maximize market impact beyond regional plans.

· Lead and support communication plans to internal and external stakeholders, ensuring alignment on strategy, product positioning, and initiatives.

· Train and educate internal teams on new products, strategic initiatives, and innovations.

· Monitor business results, track KPIs, and continuously assess performance to adjust tactics and optimize outcomes.

· Champion customer-centric thinking, understanding the orthodontic mindset and needs to better position Align’s solutions.

· Actively participate in regional and global marketing collaboration to share best practices and drive continuous improvement.

· 4–7 years of experience in marketing, events/trade shows, or communications, preferably within the medical device, dental, or pharmaceutical industry.

· A Bachelor’s degree in Marketing, Business, or a related field.

· Strong ability to balance strategic thinking with operational execution.

· Demonstrated ability to work independently, make informed decisions, and manage multiple priorities in a fast-paced environment.

· Excellent project and budget management skills.

· Analytical mindset with experience using data (e.g. ROI, market insights, KPIs) to guide marketing strategy and improve performance.

· Proven training and communication skills, capable of educating internal teams and stakeholders on new products, innovations, and strategic initiatives.

· High attention to detail with proactive problem-solving skills.

· Dutch preferred and excellent verbal and written communication skills in English