Adidas MANAGER SALES & BRAND ACCOUNTS ACTIVATION 

United States, South Carolina, Spartanburg 

988049191

Purpose & Overall Relevance for the Organization:

Implement consumer facing activities at retail and digital consumer touchpoint, across fashion Lifestyle Account distribution channel in EE. Help to

Key Responsibilities:

• Implement the EE Omnichannel Marketing plan forLifestyle Account distribution channel

• Own in alignment with Sales EEtheselected Accounts marketingplan and activation calendar

• Execute with excellence the Cluster Lifestyle Accounts marketing plan with focus on quality, efficiency, consistency across all consumer touch points
• Create, lead and executeAccountMarketingplan in close collaboration with internal and external stakeholders
• Ensure process speed & efficiency (Budget management, communication flow, reporting, plan execution)
• Deliver appropriate channel activation sell-in tools for the Sales Launch period
• Feedback to EE Omnichannel Activation on performance of concepts and on toolbox readiness
• Own and execute Cluster special projects in alignment with EE Omnichannel activation
• Put special emphasis on a digital experience focused on a demanding group of consumers
• Excel at cross team collaboration with DPC department to deliver best in class digital campaigns focused on ROI
• Creating numerous consumer activations that will bring interest in the adidas brand along with increasing demand for the promoted product
• Closely collaborate with Account responsible teams for international banners with high relevance for our defined Trade Zone in order to deliver impactful consumer activations

Key Relationships:

• Cluster Brand Comms Team
• Cluster Omnichannel Activation Team
• Cluster Key Accounts Sales Team
• Cluster MOPS
• Cluster Sales & DPC Team
• Cluster GTM Team
• Accounts Representatives
• External suppliers and agencies

KPIs:

• Net sales, Market share,Brand NPS
• Concept full price sell-out
• Budget Management (efficiency, accuracy)
• Digital campaigns ROAS, CPA and search demand

Knowledge, Skills and Abilities:

• Knowledge of full marketing mix with focus on retail (B&M, Digital, Events, Special Projects)
• Project management skills
• Business acumen with the addition of creativity, fluent in retail KPI’s
• Marketing budget management
• Own and paid media campaigns planning
• Drive to constantly pursue improvement
• Advanced user of MS Office suite of products
• Professional Experience on key EE markets is a benefit
• Strong negotiation skills, strong networking skills
• Business English
• Fashion avid who knows what current trends are

Requisite Education and Experience / Minimum Qualifications:

• 5+ years of experience in marketing project execution
• University degree in Business or equivalent
• Fluent in Polish and English