Wells Fargo Brand Activation Engagement Lead United States, California, San Francisco 117916177
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In this role, you will:
Championing the master brand strategy to foster differentiation and relevance through a consistent and unified brand experience across the enterprise
Drive brand cohesion and customer clarity through the development of architecture and naming systems, customer value propositions, positioning, and messaging strategies
Partner with SDI and Technology to integrate the enterprise brand strategy into key business initiatives
Monitor performance metrics to gain a comprehensive understanding of how brand strategy impacts overall business performance
Leverage brand measurement methodologies to inform strategic decision-making across products, services, and customer experiences
Drive innovation and adoption of AI tools across the brand strategy team
Required Qualifications:
5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Desired Qualifications:
Experience applying visual and verbal identity standards across all customer touch points
Experience translating brand strategy into actionable business and customer strategies
Experience consulting and influencing senior leaders, partners, and peers
Experience building strong relationships and collaborating across large organizations
Experience managing a marketing governance program for an enterprise or Line of Business
Experience leveraging digital tools to maintain uniform messaging across all touch points
Office Locations & Base Pay Ranges:
401 South Tryon Street - Charlotte, NC ($96,600 - $171,800)
150 East 42nd Street - New York, NY ($115,900 - $206,100)
333 Market Street - San Francisco, CA ($115,900 - $206,100)
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit for an overview of the following benefit plans and programs offered to employees.
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
Wells Fargo Recruitment and Hiring Requirements:
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
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