Wells Fargo Brand Activation Engagement Lead 

United States, California, San Francisco 

117916177

In this role, you will:

• Championing the master brand strategy to foster differentiation and relevance through a consistent and unified brand experience across the enterprise

• Drive brand cohesion and customer clarity through the development of architecture and naming systems, customer value propositions, positioning, and messaging strategies

• Partner with SDI and Technology to integrate the enterprise brand strategy into key business initiatives

• Monitor performance metrics to gain a comprehensive understanding of how brand strategy impacts overall business performance

• Leverage brand measurement methodologies to inform strategic decision-making across products, services, and customer experiences

• Drive innovation and adoption of AI tools across the brand strategy team

Required Qualifications:

• 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Experience applying visual and verbal identity standards across all customer touch points

• Experience translating brand strategy into actionable business and customer strategies

• Experience consulting and influencing senior leaders, partners, and peers

• Experience building strong relationships and collaborating across large organizations

• Experience managing a marketing governance program for an enterprise or Line of Business

• Experience leveraging digital tools to maintain uniform messaging across all touch points

Office Locations & Base Pay Ranges:

• 401 South Tryon Street - Charlotte, NC ($96,600 - $171,800)

• 150 East 42nd Street - New York, NY ($115,900 - $206,100)

• 333 Market Street - San Francisco, CA ($115,900 - $206,100)

Wells Fargo Recruitment and Hiring Requirements:

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.