Content and Social Media Manager
We are seeking a skilled Content and Social Media Manager to lead the development, execution, and management of our content marketing strategy, with a strong emphasis on social media channels. This role requires a creative thinker with strong communication skills and a deep understanding of digital marketing trends
In this role you will work closely with internal stakeholders and agency partners to develop and maintain content whilst being responsible for a number of key initiatives including, the day-to-day running of our Investments social media calendar (using tools such as Sprinklr).
This position provides a unique opportunity to operate in a dynamic environment within the firm. We work in a hyper-collaborative way in which we value and expect the following behaviors:
- Put customers first
- Value common sense and simplicity over complexity
- Make decisions quickly and move nimbly
- Celebrate diverse ideas
- Succeed and fail together as a team
Key Responsibilities:
- Develop and execute a comprehensive content strategy that resonates with the company's target audiences and aligns with our brand identity.
- Own the development of Nutmeg’s monthly social calendar, incorporating new themes and ideas whilst maturing the existing strategy
- Explore new channel and/or tools to improve engagement and efficiency
- Create, curate, and manage high-quality, engaging content across social media channels, and digital platforms.
- Monitor and analyse social media performance using analytics tools and adjust strategies to optimise results.
- Collaborate with cross-functional teams, including marketing, design, and product, to ensure cohesive messaging and branding.
- Identify and engage with influencers and brand advocates to expand our reach and credibility.
- Prepare regular reports on content and social media performance, and provide insights and recommendations for improvement
Key Skills and Experience
- Previous experience working in a social media marketing role (exposure to Investment or financial services is desirable)
- Experience with Sprinklr (or a similar social media management tool) essential, with Facebook Business Manager and TikTok Ads experience preferred
- Experience with a Consumer Insights tool such as Kantar’s TGI is desired
- A passion for exploring the latest social media and digital trends
- A natural project manager, with experience in running end-to-end initiatives within a fast-paced environment
- Analytical, with a test & learn mindset, comfortable working with data (and data teams) to identify trends and growth opportunities