Netflix Social Media Platform Manager - UK 

United Kingdom, England, London 

920382425

Can you hear it when we say “

Platform managers are responsible for live event coverage, whether that’s on the ground capture at a physical event like a premiere, or virtual clipping for the latest WWE event.

Key Responsibilities:

• Lead @NetflixUK on Facebook and Instagram. Lead on the UK contributions to global YouTube channels, including Netflix, Still Watching Netflix, and Netflix Sports.

• Set the strategy for the above channels, considering how they fit into the wider business strategy

• Manage the publishing schedule for each of the above channels

• Co-manage the retained reactive agency relationship - setting context, briefing them, and feeding back on their creative assets in real-time.

• Be a creative partner to the Title Social Managers, supporting them with reviewing creative ideas and edits for campaign assets that will run on your channels

• Jump into Netflix events, marketing activations, and industry events (i.e. London Film Festival, BAFTA) to support on covering them across our channels

• Share your knowledge of the channels and audiences with cross-functional teams. Be

  the
  expert on your audiences and platforms.

• Be a relentless champion of audience growth. Share your wins and fails, always seeking to maximise engagement and brand love.

• Keep a particularly close eye on titles that don’t have Marketing support. Sometimes under-the-radar titles pop unexpectedly, and we need to pivot in at speed.

• Try new things. Use the features of the platforms or habits of the audiences to create bold, exciting moments.

• Stay alert to social trends, with consideration for how we stay industry leading in our approach to social media. Consider other platform opportunities and how we engage fans across the internet

Background and skills:

• 8+ years experience running social channels at a brand or publisher

• 8+ years experience of community management and audience development at a brand/publisher.

• A strong eye for creative, understanding what maakes online audiences laugh, cry, debate, and ultimately share

• Passion for entertainment.

• Deep understanding of internet culture, and the distinct demands of different social platforms.

• Strong local culture and consumer expertise.

• Experience in partnering with creatives.

• Ability to work cross-functionally, with the confidence to argue your point of view and sell your vision.

• Excellent organisational skills.

• Spirit of curiosity - an obsessive interest in what other brands and publishers are doing in the space.