Verint Marketing Manager Asia 

Singapore 

972509112

Job Summary

• Works with sales team to design, deliver and manage effective marketing strategies, programs and demand generation campaigns across the Asia region that position Verint as trusted, proven and innovative market leader and produce a consistent flow of quality sales leads
• Grow Verint’s market coverage, penetration and reputation across the Asia Region

Job Responsibilities

• Work with Asia VPs to build an effective marketing plan that delivers quality sales leads
• Design and execute closed-loop, integrated marketing campaigns focusing on digital (online, eDM, SEM) marketing across Asia utilizing Eloqua/Hubspot/salesforce.com marketing automation platforms wherever possible.
• Build relationships with analysts, advisors, consultants and influencers across the region that enable the acceleration of Verint’s market positioning and messaging
• Design, manager and execute field marketing events (conferences, seminars, webinars) across Asia
• Work with PR agencies where appropriate to develop and grow the Verint brand across the region and highlight Verint’s position as an industry thought leader
• Own and manage Verint's contact database in Asia and develop programs enabling expansion to support sales growth.
• Engage and collaborate with Partners across the region to develop Verint marketing activities and promotions for their customers
• Grow our web presence and related SEO and social media activities across the Asia region
• Manage the marketing budget for the Asia region
• Generate regular demand generation reports for Sales and Management that highlight campaign outcomes
• Act per the Information Security Policy, Information Management Policy, and Privacy Policy

Job Requirements

• Bachelor's degree in Marketing, or a related field
• 7+ years of marketing experience in IT or technology industry (preferably in the B2B technology software sector)
• 3+ years Regional Marketing Management experience
• Strong individual performer and effective in matrix team organizations
• Experience with Marketing Automation platforms, ideally HubSpot and/or Eloqua
• Experience with CRM systems, ideally salesforce.com
• Experience with Microsoft Office (Excel, Word, PowerPoint)
• Understands metrics-driven, demand-generation marketing
• Excellent organizational, negotiation and influence skills
• Proficient in both English and Mandarin, with the ability to communicate effectively
• Passionate and enthusiastic about pursuing a career in marketing
• Independent, proactive and self-motivated
• Ability to work well in a team and collaborate with colleagues and business leaders from diverse backgrounds