Boston Scientific Sr Marketing Specialist - CDMX 

Mexico, Quintana Roo 

968946560

About the Role

Sales and Marketing Support:

• Collaborate with the sales and marketing teams to support campaigns and initiatives with data-driven insights.
• Evaluate the effectiveness of marketing campaigns and suggest improvements.
• Provide analysis to support product launches, pricing strategies, and promotional activities.

Customer Insights:

• Analyze customer feedback and behavior to identify trends and preferences.
• Segment customers and create detailed profiles to support targeted marketing efforts.

Competitive Analysis:

• Monitor competitors’ activities, products, and strategies.
• Provide competitive analysis to identify strengths, weaknesses, opportunities, and threats (SWOT).
• Maintain an updated database of competitive intelligence.

Budget Control:

• Monitor marketing budgets and expenditures to ensure alignment with financial goals.
• Assist in the preparation of budget forecasts and financial reports for the marketing department.

Medical Education:

• Support the development and execution of medical education programs for healthcare professionals.
• Collaborate with medical affairs and clinical teams to ensure educational content is accurate and effective.
• Evaluate the impact of medical education initiatives and provide insights for continuous improvement.
• Assist in organizing and managing educational events and training sessions.

Product Forecasting and Planning:

• Conduct demand forecasting to predict product needs and ensure optimal inventory levels.
• Analyze sales trends and market conditions to inform product planning decisions.
• Collaborate with regulatory & planning team to ensure product availability.

Required qualifications

• Bachelor's degree in marketing, business management or a related field.
• At least 4 years of experience in marketing roles.
• English fluency B2 or higher.
• Strong analytical and problem-solving skills with the ability to interpret complex data sets.
• High level of accuracy and attention to detail in work.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Ability to work effectively in a team-oriented environment and collaborate with cross-functional teams.
• Digital Marketing knowledge.
• Located in Mexico City

Preferred qualifications

• Master´s degree.
• Previous medical device or healthcare sector experience.
• Basic graphic design knowledge.