Boston Scientific Sr Marketing Specialist CDMX 

Mexico, Quintana Roo 

638588686

About the role:

Strategic Portfolio Development:

• Develop and implement strategic portfolio strategies to position products effectively with Stakeholders (payers, physicians, and medical associations, among others).
• Collaborate with cross-functional teams to align portfolio strategies with overall business objectives.
• Identify opportunities for portfolio expansion and optimization based on market analysis and customer insights.

Sales and Marketing Support:

• Collaborate with the sales and marketing teams to support campaigns and initiatives with data-driven insights.
• Evaluate the effectiveness of marketing campaigns and suggest improvements.
• Provide analysis to support product launches, pricing strategies, and promotional activities.

Customer Insights:

• Analyze customer feedback and behavior to identify trends and preferences.
• Segment customers and create detailed profiles to support targeted marketing efforts.

Competitive Analysis:

• Monitor competitors’ activities, products, and strategies.
• Provide competitive analysis to identify strengths, weaknesses, opportunities, and threats (SWOT).
• Maintain an updated database of competitive intelligence.

Required qualifications:

• Bachelor's degree in marketing, business management or a related field.
• 3-8 years of experience in marketing roles.
• English fluency B2 or higher.
• Strong analytical and problem-solving skills with the ability to interpret complex data sets.
• High level of accuracy and attention to detail in work.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Ability to work effectively in a team-oriented environment and collaborate with cross-functional teams.
• Advanced proficiency in Microsoft Office Suite, specially Excel, PowerPoint.
• Located in Mexico City.

Preferred qualifications

• Master´s degree.
• Previous experience managing CRM platforms as SalesForce or similars.
• Previous medical device or healthcare sector experience.