Cyberark Sr Marketing Operations Specialist 

Mexico, Sinaloa, Culiacán 

319252951

What You’ll Do

• ABX Program Operations: Operationalize and support our ABX strategy across the buyer journey, focusing on high-value accounts and personalized engagement at scale.

• Platform Ownership: Serve as the primary administrator and power user of Demandbase (or similar platforms like 6sense), including account targeting, intent scoring, segmentation, engagement tracking, and reporting.

• Cross-Functional Collaboration: Partner with Marketing, Sales, SDRs, RevOps & IT to design, implement and execute integrated ABX programs aligned to GTM goals.

• Data & Insights: Analyze and translate marketing program performance into actionable insights, using dashboards and reports; develop insights that inform campaign optimization and pipeline growth

• Process Optimization: Create and document scalable processes for ABX campaign setup, account selection, journey mapping, and attribution.

• Enablement & Support: Educate stakeholders on ABX tools, workflows, and best practices to maximize platform adoption and impact.

• Support teams in other areas as needed.

• 5-7+ years of experience in Marketing or Revenue Operations, preferably within a B2B SaaS or tech company.
• Hands-on expertise with Demandbase (strongly preferred) or 6sense, including full platform implementation, management, and optimization.
• Proven experience supporting ABM/ABX programs with measurable results in pipeline contribution and deal acceleration.
• Strong analytical and problem-solving skills, with the ability to interpret data and draw actionable insights.
• Hands-on experience with digital marketing analytics tools like Adobe Analytics and Tableau
• Solid understanding of B2B GTM motions, sales funnel dynamics, and marketing automation/Salesforce CRM workflows.
• Excellent problem-solving, communication, and project management skills.
• Ability to thrive in a fast-paced, cross-functional team environment.

The salary range for this position is $90,000 – $125,000/year, plus commissions or discretionary bonus, which will be based on the employee’s performance. Base pay may also vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits.