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Boston Scientific Sr Marketing Specialist - CDMX 
Mexico, Quintana Roo 
968946560

28.06.2024

About the Role

Sales and Marketing Support:

  • Collaborate with the sales and marketing teams to support campaigns and initiatives with data-driven insights.
  • Evaluate the effectiveness of marketing campaigns and suggest improvements.
  • Provide analysis to support product launches, pricing strategies, and promotional activities.

Customer Insights:

  • Analyze customer feedback and behavior to identify trends and preferences.
  • Segment customers and create detailed profiles to support targeted marketing efforts.

Competitive Analysis:

  • Monitor competitors’ activities, products, and strategies.
  • Provide competitive analysis to identify strengths, weaknesses, opportunities, and threats (SWOT).
  • Maintain an updated database of competitive intelligence.

Budget Control:

  • Monitor marketing budgets and expenditures to ensure alignment with financial goals.
  • Assist in the preparation of budget forecasts and financial reports for the marketing department.

Medical Education:

  • Support the development and execution of medical education programs for healthcare professionals.
  • Collaborate with medical affairs and clinical teams to ensure educational content is accurate and effective.
  • Evaluate the impact of medical education initiatives and provide insights for continuous improvement.
  • Assist in organizing and managing educational events and training sessions.

Product Forecasting and Planning:

  • Conduct demand forecasting to predict product needs and ensure optimal inventory levels.
  • Analyze sales trends and market conditions to inform product planning decisions.
  • Collaborate with regulatory & planning team to ensure product availability.

Required qualifications

  • Bachelor's degree in marketing, business management or a related field.
  • At least 4 years of experience in marketing roles.
  • English fluency B2 or higher.
  • Strong analytical and problem-solving skills with the ability to interpret complex data sets.
  • High level of accuracy and attention to detail in work.
  • Strong organizational skills with the ability to manage multiple projects and deadlines.
  • Ability to work effectively in a team-oriented environment and collaborate with cross-functional teams.
  • Digital Marketing knowledge.
  • Located in Mexico City

Preferred qualifications

  • Master´s degree.
  • Previous medical device or healthcare sector experience.
  • Basic graphic design knowledge.