Qualcomm Digital Marketing Analytics Manager 

Mexico, Mexico City, Mexico City 

9467661

AND ESSENTIAL DUTIES

· Candidate will collaborate with stakeholders to identify marketing analytics business requirements (BRD) and help translate those business requirements into a solution design reference (SDR) which serves as the blueprint for deployment, and collaborate with dev teams for implementation

· Must have good understanding of the technical intricacies of campaign tracking, website data collection, related tools and technologies, and relevant industry-wide topics (analytics tracking, cookies, privacy, and data governance)

· Must have proven hands-on experience using Adobe Analytics across multiple web properties (Workspace features, segments, calculated metrics, etc…)

· Perform QC and UAT post deployment of Adobe Analytics solutions both in stage and prod

· Will be responsible for creating, documenting, and communicating analytics processes to ensure governance, consistency, quality, and scalability

· Manage our campaign ID generator (CMPID/UTM) tool and ensure naming convention consistency across our campaigns

· Knowledge and/or prior experience configuring Adobe Analytics Admin features including Report Suites, Marketing Channels, Custom Variables, Classifications, Campaign Tracking, is a plus

· Manage our Observe Point tool to ensure tags and events are continuously firing without interruptions and address any issues that arise post audit

· Manage user access to our various tools (ie heatmap tool, survey tool, Adobe Analytics, etc…)

· Excellent critical thinking skills and ability to process and analyze various data sets to help make key business decisions

· Ability to set challenging objectives and works against self-defined standards of excellence to continually improve personal performance

· Ability to work independently on projects or assignments without close supervision or detailed instructions

· Ability to establish effective working relationships with all levels of staff and vendors

· Provide training on various analytics tools to the extended team

Please provide your resume in English.

Minimum Qualifications:

• Bachelor's degree and 3+ years of Communications, Marketing, Public Relations, or related work experience.

Associate's degree or equivalent degree and 5+ years of Communications, Marketing, Public Relations, or related work experience.

High school Diploma or equivalent and 7+ years of Communications, Marketing, Public Relations, or related work experience.

*Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.

Qualcomm expects its employees to abide by all applicable policies and procedures, including but not limited to security and other requirements regarding protection of Company confidential information and other confidential and/or proprietary information, to the extent those requirements are permissible under applicable law.