Qualcomm Digital Marketing Audience Manager 

Mexico, Mexico City, Mexico City 

77325830

Job Area:

The ideal candidate will be enthusiastic about creating best in class digital customer experiences and provide insights to stakeholders for improved data driven decisions, engagement with our audiences and privacy compliance. You will have experience in building campaigns for both B2C and B2B, specifically account-based marketing from SMB to Enterprise. You will work closely with business partners to define requirements, build audiences, measure performance, and test (A/B or multivariate). You should also be comfortable and can effectively communicate with technical and nontechnical stakeholders.

Responsibilities:

• Day to day management of AEP RTCDP as required by the role. This includes data architecture, audience development, and data flows between systems

• Provide guidance and training on audience building in AEP RTCDP

• Provide architectural subject matter expertise for AEP as needed

• Perform QC (Quality Control) and UAT (User Acceptance Testing) post deployment of AEP solutions across multiple environments

• Manage and optimize dataflows and integrations

• Create and update technical and business documentation

• Collect use case, audience, or campaign requirements by working closely with stakeholders

• Prepare, implement, and support detailed project plans

• Build and manage audiences/campaigns leveraging AEP RTCDP, AJO, Target and other platforms

• Configure and manage Adobe Target to build multichannel campaigns

• Provide strategic audience insights leveraging CJA and other platforms for a deeper understanding of our audiences while uncovering new audience opportunities

• Collaborate with the privacy office and other data stewards on data governance and consent management related projects

• Debug, troubleshoot and fix configuration, setup, or other issues

• Monitor the effectiveness of campaigns and recommend optimizations to improve performance

• Manage user access to our various tools

• Other duties as assigned

Please provide your resume in English.

Minimum Qualifications:

• Bachelor's degree and 3+ years of Communications, Marketing, Public Relations, or related work experience.

Associate's degree or equivalent degree and 5+ years of Communications, Marketing, Public Relations, or related work experience.

High school Diploma or equivalent and 7+ years of Communications, Marketing, Public Relations, or related work experience.

*Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.

Preferred Qualifications:

• Advanced communication skills in English

• 3+ years of proven experience using AEP, including working on XDM schema architecture, building audiences, and data source/destination integrations.

• Demonstrated hands on experience with other Adobe Experience Cloud suite of platforms, specifically, Adobe Target, Adobe Journey Optimizer, Customer Journey Analytics, Data Collection (Adobe Launch), Marketo and Adobe Analytics.

• 4+ years of experience supporting enterprise marketing technology implementations, preferably with AEP and CJA

• 3+ years of experience building audiences and segments

• Solid understanding of digital marketing execution processes, audience segmentation, methods, legal compliance, and campaign analysis

• Demonstrated competency in data transfer and ETL processes

• Experience with REST APIs integrations and management

• Experience in creating, managing, and optimizing B2B and B2C campaigns

• Familiarity with B2B platforms such at 6Sense

• Fundamental understanding of SQL databases, including query development and optimization

• Experience with creating dashboards in Adobe Analytics or CJA

• Experience in A/B and multi-variate testing methodologies across several digital properties

• Detail oriented with experience in requirements gathering from multiple stakeholders and completing documentation

• Self-starter with the ability to work independently on projects without close supervision or detailed instructions

• Solid verbal and written communication skills with the ability to establish working relationships with stakeholders internally and externally at all levels

• Strategic mindset with ability to make quick decisions in challenging, ambiguous situations

• Strong agile project management background with the ability to manage several projects

• Experience with Workfront and Jira preferred

• Working experience in HTML, JSON, JavaScript, and CSS

• Proven understanding of data privacy laws like GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act)

• Knowledge of Adobe Experience Manager (AEM) is a plus

• Bachelor's degree in marketing or a related field

Qualcomm expects its employees to abide by all applicable policies and procedures, including but not limited to security and other requirements regarding protection of Company confidential information and other confidential and/or proprietary information, to the extent those requirements are permissible under applicable law.