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Salesforce CRO Office Designer / Creative Messaging Lead 
United States, California, San Francisco 
943037134

17.04.2025

Job Category

Marketing & Communications

Job Details

A big focus, especially for this role, is to design our world-class keynote presentations that bring together our unique brand, breakthrough products, and immersive storytelling. You’ll be delivering on and scaling our keynote presentations - 60-90 minute shows for thousands of in-room attendees and many more online viewers. You’ll be responsible for the conceptualization, templatization, and execution of keynote slides - where the need for attention to detail and quality are always at the forefront.

You need to be able to whiteboard ideas, brainstorm innovations, and be comfortable working with higher management, be an expert in time management, be comfortable dealing with ambiguity, and be experienced in building constructive and effective relationships. Salesforce thrives on embracing change and you should too.

Main Responsibilities

  • Messaging & Visual Storytelling- interpret executive asks and key messages and align with corporate messaging and brand standards to build visual slides and other collateral (images, diagrams, videos) for CRO and Global Sales Org needs

  • Slide Design -create executive ready slides for executive presentations for both internal and external audiences - both improving existing designs to enhance the strength of the message or from scratch based on the articulated or written needs of the CRO + CRO Office and partners. Example forums would include: Company Keynotes, Board Presentations, Townhalls and Functional Meetings, Customer and Partner Events (both first party like CRO Experience and third party), Dreamforce, World Tours, etc.

  • Branding -develop visual branding and collateral for the CRO and Global Sales org

  • Vendor Management -Advise on requirements and evaluate output of external agencies and vendors for CRO Projects as needed

  • As capacity permits, support the COO of Global Sales and the OU Leaders in their presentation needs

Your Impact

  • Lead visual storytelling and design strategy for presentations that drive our global events by partnering with world-class designers, messengers, and agency partners.

  • Deliver innovative designs that align with the brand and ensure we deliver outstanding presentations for our executive speakers and event audiences.

  • Demonstrate experience and ability to lead multiple projects and ambitious deadlines in a fast-paced environment.

  • Work with external vendors/freelancers to provide clear art direction and timely/effective feedback to improve creative processes as needed.

  • Prioritize work and resources across engagements based on short and long-term needs.

  • Ability to travel up to 30% of the year. (Domestic and International)

Qualifications

  • 5+ years of experience in advertising, creative design, or product marketing, whether agency orin-house/client-side,with a strong grasp of integrated marketing and advertising campaigns, including digital.

  • 5+ years of experience leading a creative team.

  • A compelling portfolio showcasing original, conceptual, and results-driven work.

  • Ability to establish relationships and influence at the C-Suite level both externally and internally

  • An understanding of enterprise technology including digital applications, SaaS and Cloud - especially the breath of the Salesforce platform and what it can unlock for our customers

  • Proactive, self-sufficient and professional, with strong organizational, time management and communication skills

  • Proven track record as design lead and chipping in as it applies to experience strategies, design systems, products, services and customer experiences

  • Proficient in relevant software packages, ie: Adobe Creative Suite, Figma, UX-related, Prototyping (InVision); G-Suite, especially Google Slides

  • Experience creating presentations and experiential marketing for large events.

  • A compelling portfolio of original work that’s both conceptual and results-driven

  • Experience expressing brand systems in new and exciting ways.

  • Expert experience with Apple Keynote, Google Slides, and the Adobe Creative Suite - particularly Illustrator and Photoshop.

  • Experience with Motion Graphics Design software (Apple Motion, Adobe After Effects) is a plus.

  • Experience with Storyboarding a plus.

Key Success Factors

  • Ability to thrive in ambiguity: The fast-paced, ever-changing nature of events and the evolving needs of executive presentations require the ability to adapt and make sound decisions with limited information.

  • Excellent cross-functional communication: This role demands seamless collaboration with various teams (marketing, product, executive leadership, agencies) to ensure alignment and successful project delivery.

  • Comfort working across time zones: Collaboration with global teams and the demands of international events necessitate flexibility and adaptability to different time zones.

  • Executive presence: Confidently present design concepts and rationale to senior leadership, articulating the value and impact of creative solutions.

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Posting Statement

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. For New York-based roles, the base salary hiring range for this position is $169,600 to $233,200. For California-based roles, the base salary hiring range for this position is $169,600 to $233,200. For Illinois based roles, the base salary hiring range for this position is $155,400 to $213,800. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: