Franchise/product responsibility for developing competitive strategy and product analysis.
Assist in providing market potential/analysis in developing market planning documents that encompass strategic planning, marketing plans, etc.
Understand how product profit/loss is impacted by consignment plans, national contracts, etc.
Responsible for tracking financial performance of product, analysis of issues and action plan development to achieve revenue objectives.
Develop and implement pricing strategies that enhance profitability and competitive positioning
Operate within and assist in the development of the franchise budget (including travel, promotion, advertising, etc.).
Market Development:
Assist in the development and responsible for the execution of local market strategies; Identify clinical/market trends and suggest new product/marketing opportunities.
Create and manage Physician training programs, Responsible for the implementation of strategic marketing plans for product areas consistent with the overall franchise goals and Strategic Plan.
Develop creative approaches to market existing/new products.
Assist in creating reimbursement strategies.
Product Development:
Communicate market needs to regional marketing teams
Conduct continuous product evaluations and providing feedback to the regional marketing teams; Contribute to prioritization input for new product development
Building and Maintaining Relationships:
Establish relationships with key thought leaders in the field;
Identify key Physician champions for franchise;
Develop support structure and relationship with sales representatives and sales management through responsiveness to their questions, needs and issues;
Responsible for developing and maintaining regional key opinion registers.
Assist in coordinating Physician symposiums.
Requirements:
At least 5 years of Product Manage in the medical industry.
Must be fluent in English and Vietnamese languages.
Learning agility.
Capability to train diverse groups of audience
Excellent communication, numeracy and computer literacy skills.
Being able to develop good working relationships and trust with various teams.
Strong problem-solving skills, analytic ability and be very detail oriented.
Being results and deadline driven.
A team player and able to work harmoniously with all BSC employees.
To represent Boston Scientific values and integrity.