Wells Fargo Senior Analytics Consultant 

India, Karnataka, Bengaluru 

934957566

• About this role:

  Wells Fargo is seeking a Senior Analytics Consultant.

  
  The Marketing Execution and Process Excellence team’s Campaign Execution division is currently seeking an Analytics Consultant for a Level 3 role. In this position, you will play a pivotal role in driving the implementation of marketing campaign lists. Working closely with marketing manager and other execution teams, you will be responsible for key aspects of Campaign Execution. Join us in driving excellence in marketing processes and delivering successful campaigns.

  
  Responsibilities

  • Generating precise and comprehensive customer lists for marketing campaigns with efficiency and adherence to policies in a timely manner.

  • Using a GUI (HCL Unica Campaign) to connect to multiple databases, to design and run marketing and lead-generation campaigns which will be executed across many different data platforms with multiple distribution channels (direct mail, email, phone, ATM, online banners, etc.).

  • Acquiring insights into each other’s campaigns and conducting peer reviews and validations.

  • Managing and prioritizing multiple complex projects independently.

  • Building and strengthening strong business relationships with peers and partners in order to identify, define, build, and execute complex direct marketing initiatives.

  • Consulting with partners to identify and define technical business requirements based on marketing and business needs.

  • Ensuring adherence to privacy, information security, legal, compliance, and WF business policies and regulations, and ensuring that all audit requirements are met and documented.

  • Collaborating with a consultative approach and an ability to work independently.

  • Participating in additional project initiatives with SME’s, Knowledge sharing and team collaborative activities.
  

  Essential Qualifications

• 5+ years of campaign execution, reporting and analytics experience, or a combination of both; or a BS/BA degree or higher in a quantitative field such as applied math, statistics, engineering, physics, accounting, finance, economics, econometrics, computer sciences, or business/social and behavioral sciences with a quantitative emphasis from tier 1 universities.

• 3+ years of SQL experience

• 3+ years of Experience with campaign management software, preferably used HCL Unica Campaign (formerly Unica Affinium/IBM Unica Campaign) from top tier banks like CITI, Amex, JPMC etc.

• A+ level of expertise in MS office packages – PowerPoint, Excel and Word

• Ability to recognize inefficiencies and opportunities for process enhancement.

• Outstanding proficiency in analysis and problem-solving capabilities.

• Excellent inter-personal skills and ability to effectively communicate to all stakeholders (technical and non-technical)

• Ability to work effectively in a team environment.

• Desired Qualifications

• Experience with campaign management software HCL Unica Campaign.

• Experience in gathering, analyzing and interpreting large datasets.

• Experience in collaborating with senior overseas partners’ and communicate effectively with them.

• Strong analytical skills with high attention to detail and accuracy

• End-to-end marketing campaign management experience

21 Aug 2024

Wells Fargo Recruitment and Hiring Requirements:

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.