888 Holdings Casino Retention Manager Copywriter - Temp position 

Israel 

907934915

Evoke is on the lookout for a highly motivated, innovative and results- driven superstar, who will be our next Casino Retention Manager & Copywriter that will take on a maternity lead position for 8 months.

This role's main responsibilities are planning and creating multi-channel online marketing campaigns that build brand trust, loyalty, engagement, and profitability and writing amazing, responsible and capturing copy that will go hand in hand with our retention and acquisition initiatives.

Your role:

• Setting the tone of voice in all Casino marketing materials and communications, and ensuring alignment with brand guidelines
• Writing creative, persuasive, and engaging copy for emails, websites, banners, landing pages and other communications and marketing assets
• Working closely with marketing and creative teams on marketing materials from conception to completion
• Ensuring marketing objectives and creative briefs are met and up to brand standards in all marketing materials.
• Working on communication projects that engage new and existing users, build awareness and strengthen the brand.
• Being in charge of all the small print, disclaimers, and regulations to ensure player safety and concise communications that fall within our regulated markets.
• Developing & managing both mass market and segmented marketing campaigns for existing players, while utilizing various channels & marketing tools
• Spearheading innovative marketing projects from ideation to execution that deepen player’s engagement, loyalty, and brand satisfaction.
• Boosting retention and increasing player lifetime value & profitability
• Collaborating with designers, copywriters, HTML & web developers, and operational services to create compelling campaigns and messaging.
• Working with numerous interfaces and platforms across several markets to create promotions and localize communications.
• Analyzing marketing campaigns, monitoring KPI results and optimizing communications.

- Deep understanding of promotions details: bonus, terms, compliance guidelines.

· Analyze competitors' product offerings, promotions, and marketing strategies to inform product development and brand marketing