IBM Global Ecosystem Marketing Lead - Distributors 

Romania, Bucharest 

871182076

Your Role and Responsibilities

• Design, implement, and communicate the Global VAD Marketing go-to-market strategy across each of the priority areas; Demand Generation for Partners, Progressing opportunities in pipeline, New Partner Acquisition/Expansion & Partner Enablement.
• Collaborate across Geography teams (Americas, APAC, EMEA, Japan) to develop quarterly marketing plans with the Distributors to meet and exceed revenue objectives.
• Dedicated marketing counterpart to Global VAD Managing Directors to partner and create global programs aligned to Channel Sales business objectives.
• Acts as Subject Matter Expert (SME) to both educate and advise the Distributor on marketing resources (inclusive of Co-Marketing) and best practices as well as bring the voice of the Distributor and Partners back to IBM.
• Develop Global Marketing programs (both targeted and at scale) to align to IBM strategic priorities, including product-led-growth, AI for Business, and acquiring new clients.
• Advocate for, influence, and integrate Business Partners into IBM led marketing tactics and events to achieve economies of scale.
• Utilize data and tools to track global VAD performance and analyze results to optimize campaigns.

Required Technical and Professional Expertise

• Experience in the Channel/Ecosystem and background in Marketing.
• Project management skills with the ability to manage multiple projects simultaneously and within a predefined budget.
• Ability to understand and communicate business strategy and align marketing execution plans to achieve business goals.
• Responsible team player demonstrating ownership and accountability.
• Excellent written and oral English communication skills; the ability to present and communicate ideas clearly and persuasively at all levels including executive stakeholders.
• This is a Hybrid role, attendance at the office will be required only 3 times per week.

Preferred Technical and Professional Expertise

• Comfortable working in a highly matrixed environment that requires collaboration across stakeholders and geographies.
• Analytical and data driven to deliver key insights on performance and partner satisfaction.
• Experimentation- working quickly to pilot and operate with a fail- fast mindset.