Fireblocks Senior Marketing Manager APAC 

Japan, Nagoya 

87001990

About the Role

Fireblocks is looking for a talentedto manage integrated marketing strategies, across events, content marketing, social media, and paid digital campaigns within the region. Your main duties include strategy, execution, and analysis of marketing campaigns and events.

Responsibilities:

• Work in partnership with the demand generation and sales teams to build and drive region and culture-specific marketing activities that impact Fireblocks rapid growth
• Coordinate regional planning and execution with sales & marketing stakeholders to build event calendars to increase awareness, drive engagement, generate leads, and support conversion rates.
• Think creatively about the client and prospect experience at events, and build experiences that create unique, memorable, branded experiences for attendees
• Plan and manage communication strategies across social media, press, and digital channels leading up to, during, and after events, using them as broader branding opportunities.
• Manage all aspects of event coordination including: strategy, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production and F&B, logistics, etc.
• Conduct post-event evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams.
• Strategise, order, deliver and manage inventory of swag to support sales & events.
• Research industry event opportunities and evaluate sponsorship based on Fireblocks’ objectives and target audience.
• Maintain event documents - budgets, calendars, project plans, checklists, run-of-shows, etc.
• Drive ROI by working with the sales and demand generation teams to nurture leads
• Prioritise and manage multiple projects simultaneously while meeting deadlines and budgets

Requirements:

• Bachelor's degree
• 7+ years of B2B working experience in the event planning, regional marketing and/or marketing space
• Knowledge of financial services industry preferred, with added knowledge in crypto, digital assets, tech, a plus
• Proven track record of managing events and marketing campaigns
• Ability to develop and deliver cohesive event strategies, including messaging, audience, execution
• Ability to work independently and in a group setting
• Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time
• Strong written and verbal communication skills
• Acute attention to detail; demonstrated ability for accuracy and thoroughness
• Ability to work effectively with internal and external clients
• Proven negotiation, problem-solving, organisation and project management skills
• Experience handling large budgets
• Knowledge of Microsoft Office (PowerPoint, Excel, Word)
• Ability to travel internationally is required
• Strong written and verbal Japanese communication skills and fluency in English