Philips Global Marketing Communication Director- Beauty 

Netherlands, North Holland, Amsterdam 

866881738

Global Marketing Communication Director- Beauty

Your challenge:

You will lead the category integrated marketing communications end to end journey encompassing the marketing roadmap, brand positioning, global master content assets and campaigns, and content strategy and optimizations to contribute to sales growth, sustainable market share and brand strength increase.​ You will work towards accelerating creative effectiveness & marketing communication excellence across the brand / category​.

Your role:

• Media strategy to improve campaign effectiveness, creative content score and media ROI,to contribute to sales growth, sustainable market share and brand strength increase.
• Owns Category brand positioning and Communication ideabringing to life the brand strategy addressing consumer and professional needs across comms executions with breakthrough impact and consistency
• Responsible for the translation of the Job to be Done and Category Business roadmap into integrated Marketing/communication Roadmap (18/24 months) incl prioritization of campaigns/ deliverables (NPI's and brand level) to unlock the end-to-end consumer journey in alignment w BCL and according to CoE standards.
• Owns total marcomms project deliveryand calendar to unlock comms roadmap at category level. Works within the business to deliver the master asset content creation as part of the integrated marketing toolbox against consumer, professional, shopper needs, fit for platform and according to market and transcreation requirements (paid, owned, earned asset matrix) to be activated locally
• Responsible for structural cadence to assess the superior presence of the consumer experience at category level (the wall) to raise the norms collaborating with media/ops, flagship, CRM, SCoE, production and Regional teams to identify optimization and standards
• Accelerate creative effectiveness & marketing communication excellence across the brand / category, tailoring communication to lead markets consumer journey and media strategy.
• Manages agency relationships,delegated marcomm budgets, and contributes to annual agencies’ SoW in partnership with procurement
• Role models Philips Culture and Behaviors, builds and develops an organization that sustainably delivers on our commitment to quality, customers, and to our strategic and financial objectives.
• Lead the Marcomm team of the category: set the vision, goals, manage performance, coach & support growth and development of team members
• Demonstrates a passion for talent attraction

You're the right fit if:

• Global Brand Builder with 15+ yrs in multiple marketing disciplines (brand management, digital marketing, advertising management, content strategy, shopper etc);
• Cutting-edge Global Marcomm skills with proven track-record of success especially in brand positioning, marketing strategy definition, asset creation, qualified advertising, raising the bar on creative excellence in multi-region
• Requires in-depth knowledge of (marketing and) business strategies/goals and ability to translate into marketing objectives/jobs to be done to deliver strong comms plan with measurable business impact
• Experience in managing a roster of global A+ (creative) agencies or experience through working in A+ agencies and developing sustainable relationships
• Experience in leading teams strongly preferred

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
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