Philips Sr Global Marketing Communication Manager – Grooming & Beauty 

Netherlands, North Holland, Amsterdam 

672278955

Sr. Global Marketing Communication Manager – Grooming & Beauty
Job Description

You will contribute to the category integrated marketing communications end to end journey encompassing the marketing roadmap, brand positioning, global master content assets and campaigns, and content strategy and optimizations to contribute to sales growth, sustainable market share and brand strength increase.​ You will work towards accelerating creative effectiveness & marketing communication excellence across the brand / category​.

You are responsible for

• Creating integrated marketing communication strategy and plans, in line with the Marketing/Communication Roadmap (18/24 months) and brand positioning, to unlock the end-to-end consumer experience according to Marketing Center of Excellence standards with breakthrough impact and consistency (KPIs: Brand Strength and MOR; Green score on DVJ pre-tests)

• Working within the business to bring integrated campaigns to life; briefing, planning, support message development, master asset/content exection as part of the integrated marketing toolbox against consumer, professional, shopper needs, fit for platform and according to market and transcreation requirements (paid, owned, earned) to be activated locally

• Project delivery and priority setting of deliverables against the 18/24month communications category roadmap (KPI: OTIF)

• Lead optimizations and standards for effectiveness to raise the norms of integrated campaign and marcomm asset delivery in cross-collaboration

• Omnichannel, CRM, app, shopper and website consumer content to elevate consumer experience and drive sales

• Drives consistent and distinctive Brand Personality and Tone of Voice at category comms level

• Manage agency partners according to annual agencies’ Scope of Work and in partnership with procurement

• Act as an advisor to the business and marcomms teams, providing ongoing support to elevate marketing and comms strategy and challenge traditional thinking around the brand category, consumer and creative context

To succeed in this role, you should have the following

• Well-rounded Marketer (10+ years) with strong business and consumer understanding

• Experience with brand building (qualified advertising/consumer experiences and raising the bar in creative excellence) in an international environment

• Ability to translate marketing objectives/jobs to be done to deliver strong commsplans with measurable businessimpact

• Experience with and proven-track record of digital content development (e-comm, social platforms, .com, CRM, apps, and beyond)

• Experience with and able to manage global worldclass (creative) agencies

• Ideally expertise in shopper communications in addition to consumer

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