IBM Demand Generation Professional 

India, Karnataka, Bengaluru 

866213009

• Builds and publishes complex end to end programs on Marketo independently, based on specifications
• Proactively suggests improvements to campaign design
• Understands Marketing Automation in overall Marketing structure
• A/B Testing and Optimization
• Delivers operations reporting and optimization
• Data management and governance
• Email deliverability
• Partners to define and deliver against KPIs
• Shows deep understanding of databases and reporting tools and metrics for troubleshooting and executing stakeholder requirements
• Represents discipline on transformation projects and key marketing initiatives
• Executes within Marketo across all Core and Hub requirements
• Delivers other tasks related to the Adobe Tools in the context of the marketing transformation.

Required Technical and Professional Expertise

• Marketo / Unica / any Marketing Automation tool knowledge is critical to success in this role
• A/B Testing and Optimization knowledge is an advantage
• Email marketing, basic SQL & basic HTML knowledge is an advantage
• Logical thinking
• Analytical and data driven
• Good communication and collaboration skills

Preferred Technical and Professional Expertise

• Attention to details
• Change and growth-oriented mindset
• Curiosity and ongoing learning desire