IBM Demand Generation Professional 

India, Karnataka, Bengaluru 

308204157

Ideal role for a fresh graduate in the fields of Marketing, Economic Studies etc, the Marketo SME will be trained to build and execute end to end robust inbound and outbound campaigns with an emphasis on continuous optimization.
Your Role and Responsibilities

• Builds and publishes complex end to end programs on Marketo independently, based on specifications
• Proactively suggests improvements to campaign design
• Understands Marketing Automation in overall Marketing structure
• A/B Testing and Optimization
• Delivers operations reporting and optimization
• Data management and governance
• Email deliverability
• Partners to define and deliver against KPIs
• Shows deep understanding of databases and reporting tools and metrics for troubleshooting and executing stakeholder requirements
• Represents discipline on transformation projects and key marketing initiatives
• Executes within Marketo across all Core and Hub requirements
• Delivers other tasks related to the Adobe Tools in the context of the marketing transformation.

Required Technical and Professional Expertise

• Openness and willingness to learn Marketo and get certified
• Experience in Marketing is an advantage
• Logical thinking
• Analytical and data driven
• Good communication and collaboration skills

Preferred Technical and Professional Expertise

• Attention to details
• Change and growth-oriented mindset
• Curiosity and ongoing learning desire