IBM Marketing Strategist - Client Story 

Brazil, São Paulo, São Paulo 

859954234

The Client Experience organization creates and orchestrates a system of best-in-class experiences at every client touchpoint to generate pipeline, attract new clients, and increase loyalty and retention.

In this role, you will:

• Collaborate with the cross-functional team to drive pipeline development among our highest priority use cases and client categories.

• Liaise with Executive level client and Sales leaders to nurture the relationship among IBM and external teams.

• Influence global campaign, content, and demand strategy to ensure client storytelling comes to life in various formats from brand-to-demand dependent upon desired outcomes for IBM and most importantly for our clients.

• Work across different marketing disciplines in IBM from Product Marketing and Communications to Brand + Content Strategy, Field Marketing, Events, Social, and Ecosystem to influence and execute content plans.

• Serve as the single Marketing point of contact to our clients and guide them through the client story development process.

• Write and submit briefs and draft stories as well as participate in, and drive, many aspects of the story creation process.

• Manage expectations internally and with our clients around the process, timing and utility of stories we’ll create together.

• Lead governance around client story assets within content management tools, extending stories that are still relevant, as well as sunsetting any stories that are not.

• Apply deep curiosity to build an understanding of the market, target audiences and IBM’s offerings to help create the most compelling storytelling experiences.

Required Technical and Professional Expertise

• Experience in a client services role with progressive levels of seniority and responsibility.

• Strategic planning and presentation; excellent written and verbal communications.

• Excellent communication, interpersonal, diplomatic and relationship building skills among both practitioners and Executives.

• Solid understanding of optimal multi-channel approach along the entire customer journey, including but not limited to social, digital, media and content.

• Strong project, matrix, and program management skills.

• Analytical mindset to identify opportunities, test potential solutions and synthesize insights into recommendations for messaging, brand and content strategy.

• Fluent English

Preferred Technical and Professional Expertise

• Expertise in corporate client reference programs and content management workflows.

• Open-minded and constant learner: consistently expanding knowledge to gain new skills, apply new methodologies and develop expertise.

• Active listener, able to effectively absorb and apply professional knowledge to tasks quickly.

• Responsible team player demonstrating ownership and accountability.