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The Client Experience organization creates and orchestrates a system of best-in-class experiences at every client touchpoint to generate pipeline, attract new clients, and increase loyalty and retention.
In this role, you will:
• Collaborate with the cross-functional team to drive pipeline development among our highest priority use cases and client categories.
• Liaise with Executive level client and Sales leaders to nurture the relationship among IBM and external teams.
• Influence global campaign, content, and demand strategy to ensure client storytelling comes to life in various formats from brand-to-demand dependent upon desired outcomes for IBM and most importantly for our clients.
• Work across different marketing disciplines in IBM from Product Marketing and Communications to Brand + Content Strategy, Field Marketing, Events, Social, and Ecosystem to influence and execute content plans.
• Serve as the single Marketing point of contact to our clients and guide them through the client story development process.
• Write and submit briefs and draft stories as well as participate in, and drive, many aspects of the story creation process.
• Manage expectations internally and with our clients around the process, timing and utility of stories we’ll create together.
• Lead governance around client story assets within content management tools, extending stories that are still relevant, as well as sunsetting any stories that are not.
• Apply deep curiosity to build an understanding of the market, target audiences and IBM’s offerings to help create the most compelling storytelling experiences.
Profissional Requerido e Conhecimento Técnico
• Experience in a client services role with progressive levels of seniority and responsibility.
• Strategic planning and presentation; excellent written and verbal communications.
• Excellent communication, interpersonal, diplomatic and relationship building skills among both practitioners and Executives.
• Solid understanding of optimal multi-channel approach along the entire customer journey, including but not limited to social, digital, media and content.
• Strong project, matrix, and program management skills.
• Analytical mindset to identify opportunities, test potential solutions and synthesize insights into recommendations for messaging, brand and content strategy.
• Fluent English
Todas as nossas vagas são elegíveis para pessoas com deficiência e reabilitados.
Profissional Preferencial e Conhecimento Técnico
• Expertise in corporate client reference programs and content management workflows.
• Open-minded and constant learner: consistently expanding knowledge to gain new skills, apply new methodologies and develop expertise.
• Active listener, able to effectively absorb and apply professional knowledge to tasks quickly.
• Responsible team player demonstrating ownership and accountability.
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