IBM Product Marketing Manager IBM Software 

Romania, Bucharest 

849772148

In the role, you will drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence.

Your primary responsibilities include:

• Act as the market catalyst for IBM’s ALM software offerings, providing guiding views on key problems, competitors, and differentiators grounded in data
• Identify opportunities, distinctive competencies, and positioning for the software products
• Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards the offerings
• Act as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings
• Staying active in customer conversations at events or in the field and online

Required Technical and Professional Expertise
• Experience in Product or B2B Marketing
• Experience creating marketing business plans
• Interest in, but not limited to, the following software products:asset management, facility management or sustainability
• Experience working and communicating with groups of different backgrounds and skills to enable collaboration
• Experience managing multiple priorities at once, prioritizing tasks, and shifting in an environment of continuous change.
Preferred Technical and Professional Expertise

• Deep understanding of go-to-market strategies
• Experience developing audience strategies (e.g., understanding and prioritizing potential audiences based on key behaviors/characteristics)
• Client experience design & measurement (e.g., using technology to measure and improve the customer experience and translate data into meaningful actions)