IBM Product Marketing Manager Cybersecurity Services 

Romania, Bucharest 

553289090

We are currently seeking an experienced and passionate Product Marketing Manager to join our cybersecurity services team. In this role, you will work closely with our consulting team, marketing discipline focals, clients, and partners to develop and execute comprehensive, multi-channel marketing programs that drive the success of our cybersecurity services and support for integration with our software products in our target client accounts.

• Participate in interlocks with Consulting leaders assessing the readiness, timing, and roll out of market entry points within our consulting portfolios.
• Support execution of the go-to-market strategy for different c-level buyer groups across both enterprise and industry domains (combining the strength of WatsonX with consulting + our ecosystem).
• Support the creation of compelling full funnel marketing content and sales collateral, including thought leadership content, videos, sales materials, webinars, blog posts, presentations, client case studies, demos and more.
• Galvanize internal support across IBM marketing for our consulting portfolio and ensure marketing generated signals that land in our target accounts are viewed appropriately by our business and followed up.
• Monitor, analyze, and report on marketing performance and adjust strategies as needed
• Communicate, project manage, and collaborate across your cross-functional marketing peers aligning to sprint planning.
• Stay current on industry trends, market conditions, and competitor activities, applying insights to inform marketing strategies

This is a Hybrid role, attendance to the office will be required only 3 times per week

Required Technical and Professional Expertise

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in product marketing, preferably in a B2B environment.
• Proven track record of developing and executing successful product marketing plans.
• Strong communication and writing, with the ability to distill complex ideas into clear and compelling messaging.
• Strong analytical and problem-solving skills, with the ability to draw insights from data and apply them to marketing strategies.
• Familiarity with marketing tools and platforms, such as marketing automation, CRM, and analytics software