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IBM Content strategist 
Romania, Bucharest 
84329662

24.06.2024

Your Role and Responsibilities
You will be responsible for developing strategy for the inbound digital ecosystem. This focuses on:
– Driving conversion and progress outcomes from inbound pages

This is a Hybrid role, attendance to the office will be required only 3 times peer week


Required Technical and Professional Expertise

  • You have experience with a/b testing and personalization tools, particularly Adobe Target, and you understand how to prioritize tests for impact and statistical significance
  • You enjoy self-driven learning on new technologies
  • You use data to make decisions about what content to align and merchandise across inbound pages.
  • You should be able to describe instances in which You have utilized this skillset.
  • Able to work independently, with a strong sense of responsibility and commitment to teamwork. You have a volunteer spirit with a ‘we succeed as a team’ attitude.
  • Able to mentor more junior members of the team


Preferred Technical and Professional Expertise

  • Experience with Google Analytics and Adobe Analytics