Director of Marketing Programs
When Values are made explicit, they provide clarity on what “good” looks like. And when they are shared, they build unity in a group. They build culture.
Think customer first. We obsess about adding value for our customers - guests, partners, colleagues - to make it easier for everyone to experience the world.
Own it. We deliver on our promises, make informed decisions and prioritize to get the important things done today.
Learn forever. We are resilient, take time to reflect, and seek to learn – from colleagues, from the outside world and from our failures.
Succeed together. We celebrate team success, through making connections, building trust and valuing the diverse perspectives of others.
Do the right thing. We get the right results the right way. For each other, our communities and the world around us.
Profile Director of Marketing Programs
The Director of Marketing programs manages and partners with a team of project + program managers who are accountable for building a roadmap (representing all project charters) for the function, enabling all teams to have visibility of current projects, timelines and progress reports while also being responsible for the governance of the Marketing Function.
As the Director Program Management you will work closely with the SVP and their Marketing Leadership Team to build business cases for change programmes of work, and will be the point of contact into the Marketing LT for governance and engagement.
Through the Marketing Channels PMO team the Director of Program Management is closely aligned with the Marketing VPs and are able to represent them as delegates in company processes. You will advise, influence and support the MLT and be responsible for achieving the Marketing priorities.
You will also lead Marketing Technology projects to define the future of Marketing. You are responsible for the execution of various GenAI programs in Marketing and ensure alignment with the rest of the company and Booking.com IT governance. As such you will partner with the Chief Data Officer, Central Strategy, CTO and Senior Director of Marketing Technology.
Responsibilities:
Lead best practice behaviours within Marketing on Project Management methodology and behaviours
Track and report status and progress of all streams of work, highlighting where required, risk/issues to governance groups or team members
Work in partnerships with the sr director of S&O to ensure resources are allocated to the right work and Marketing priorities
Responsible for executing the strategic marketing program portfolio (to drive synergies in the company) together with the CMO and the Marketing Leadership Team.
Leading large and complex cross departmental programs within Booking.com (of strategic importance to the company).
Lead in actively display, advocate and develop the leadership principles and behaviors across Booking.com, both internal and external
Support Channel VPs in their roles via the Marketing Channel PMO team. Identify and implement best practices and drive efficiency
Responsible for tracking and reporting status and progress of all Privacy related DMA/DSA streams of work in collaboration with cross company Functions including Chief Legal Officer, Chief Risk Officer and CTO
Accountable for the Marketing progress against the company channel diversification
Leading the Marketing GenAI workstream in collaboration with MLT, Central Strategy, Chief Data Officer, CTO and Senior Director of Marketing Tech
Key Skills
Ideal Experience & Skills:
10+ years of experience as a Program Manager, delivery leader, or related discipline
Highly structured, results driven & eager to make an impact
Analytical skilled and mastering data handling
Proven stakeholder management; proactively manages a large amount of stakeholders
Excellent communication and influencing skills and well developed business acumen
Strong project management skills including experience with a range of different methodologies and techniques.
Must be flexible and pragmatic in the methods employed- not dogmatic.
Ability to break up a complex problem into actionable and easy to understand solutions
Able to function well within ambiguity and tell a clear story with data/insights
Interpersonal skills focused on collaboration, building links and relationships within diverse product teams, across organization and outside
Significant Leadership experience applying mastery of a specific professional discipline or broader expertise in most/all areas within a function.
Strong leadership skills with the ability to lead a team that is dealing with tough stakeholders, tight deadlines, and big impact projects
Excellent corporate agility to collaborate and build relationships at all levels of the organization and have impact across the organization
Ability to drive change and adapt quickly in an agile environment
Deep understanding of Marketing
OTHER PERSONAL CHARACTERISTICS
Character traits: open mind, learning attitude, transparent behavior, positive, overachiever, strong communicator, proactive and collaborative.
Strategic thinker yet focused on execution; able to roll up sleeves to get things done.
Able to function in a fast-moving entrepreneurial environment.
Data driven, experimental, ready to learn and open to change.
Keep the customer at the centre of everything you do.
Good cultural and organizational sensitivity.
Committed to building a diverse, inclusive work environment.
Pre-Employment Screening
If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.
