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IBM Personalization Technologist- Adobe Target India, Karnataka, Bengaluru 808237784
03.07.2024
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Your Role and Responsibilities
As an Adobe Target Testing Specialist, you will be responsible for designing, executing, and analyzing A/B tests, multivariate tests, and AI-based experiments to optimize user experiences and drive conversion across digital channels. You will collaborate closely with cross-functional teams to develop testing strategies, interpret test results, and implement data-driven recommendations.
Key Responsibilities:
- Develop and execute testing strategies using Adobe Target to optimize website, mobile app, and other digital touchpoints.
- Design and implement A/B tests, split tests, and multivariate tests to evaluate variations in content, layout, messaging, and user experience elements.
- Leverage AI-based testing methodologies, such as automated personalization and predictive targeting, to deliver tailored experiences to segmented audiences.
- Collaborate with UX/UI designers, developers, and product managers to create test variations, set success metrics, and define testing hypotheses.
- Monitor test performance in real-time, analyze test results, and generate actionable insights to improve conversion rates, engagement metrics, and overall user satisfaction.
- Communicate test findings and recommendations to stakeholders, including executives, marketing teams, and product owners, through presentations and reports.
- Stay abreast of industry trends, best practices, and emerging technologies in conversion rate optimization (CRO), user experience (UX) design, and digital experimentation.
Required Technical and Professional Expertise
- 3+ years of experience in digital marketing, website optimization, or conversion rate optimization, with a focus on A/B testing and experimentation.
- Proficiency in Adobe Target or similar testing and personalization platforms, with hands-on experience in test setup, configuration, and analysis.
- Experience with statistical analysis, hypothesis testing, and experimental design methodologies.
- Familiarity with HTML, CSS, JavaScript, and web analytics tools (e.g., Google Analytics) is preferred.
Preferred Technical and Professional Expertise
- Strong analytical skills with the ability to interpret data, analyze trends, and derive actionable insights from test results.
- Excellent communication skills, both verbal and written, with the ability to articulate complex concepts and technical information to non-technical stakeholders.
- Detail-oriented with a passion for continuous learning and experimentation in the digital optimization space.
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