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IBM Personalization Technologist- Adobe Target 
India, Karnataka, Bengaluru 
808237784

03.07.2024

Your Role and Responsibilities
As an Adobe Target Testing Specialist, you will be responsible for designing, executing, and analyzing A/B tests, multivariate tests, and AI-based experiments to optimize user experiences and drive conversion across digital channels. You will collaborate closely with cross-functional teams to develop testing strategies, interpret test results, and implement data-driven recommendations.

Key Responsibilities:

  • Develop and execute testing strategies using Adobe Target to optimize website, mobile app, and other digital touchpoints.
  • Design and implement A/B tests, split tests, and multivariate tests to evaluate variations in content, layout, messaging, and user experience elements.
  • Leverage AI-based testing methodologies, such as automated personalization and predictive targeting, to deliver tailored experiences to segmented audiences.
  • Collaborate with UX/UI designers, developers, and product managers to create test variations, set success metrics, and define testing hypotheses.
  • Monitor test performance in real-time, analyze test results, and generate actionable insights to improve conversion rates, engagement metrics, and overall user satisfaction.
  • Communicate test findings and recommendations to stakeholders, including executives, marketing teams, and product owners, through presentations and reports.
  • Stay abreast of industry trends, best practices, and emerging technologies in conversion rate optimization (CRO), user experience (UX) design, and digital experimentation.


Required Technical and Professional Expertise

  • 3+ years of experience in digital marketing, website optimization, or conversion rate optimization, with a focus on A/B testing and experimentation.
  • Proficiency in Adobe Target or similar testing and personalization platforms, with hands-on experience in test setup, configuration, and analysis.
  • Experience with statistical analysis, hypothesis testing, and experimental design methodologies.
  • Familiarity with HTML, CSS, JavaScript, and web analytics tools (e.g., Google Analytics) is preferred.


Preferred Technical and Professional Expertise

  • Strong analytical skills with the ability to interpret data, analyze trends, and derive actionable insights from test results.
  • Excellent communication skills, both verbal and written, with the ability to articulate complex concepts and technical information to non-technical stakeholders.
  • Detail-oriented with a passion for continuous learning and experimentation in the digital optimization space.