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PayPal Head Large Enterprise Marketing United States, New York, New York 80276462
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The budget you will manage is consummate with the scale of our business and TAM as the is the accountability and visibility you will have in such a role. Expect CEO-staff level exposure on a weekly basis.
You will play a critical role in driving revenue growth, increasing market share, and maximizing customer lifetime value through strategic marketing initiatives and effective leadership.
Responsibilities
- Develop and execute comprehensive enterprise B2B marketing strategies that align with the company's business objectives and drive growth.
- Lead a multi-disciplinary marketing team dispersed across various global locations, fostering collaboration, innovation, and a high-performance culture.
- Position and articulate our products in order to inspire our enterprise merchants, ensuring the ecosystem – as well as the individual products – is compelling and clear.
- Drive awareness of our brand and product value propositions, thought leadership, and market penetration through myriad marketing disciplines such as paid campaigns, events, webinars, and content marketing initiatives.
- Collaborate closely with the sales team to develop integrated marketing programs that support lead generation, pipeline acceleration, and revenue growth.
- Conduct thorough market research and competitor analysis to identify key industry trends, customer insights, and opportunities for differentiation.
- Develop and maintain a deep understanding of the enterprise customer journey, personas, pain points, and buying behaviors to inform marketing strategies.
- Define and track key performance indicators (KPIs), analyzing campaign effectiveness, ROI, and pipeline contribution to optimize marketing investments
- Manage the enterprise marketing budget effectively, ensuring efficient allocation of resources and maximizing return on investment.
- Develop compelling marketing collateral, case studies, whitepapers, and sales enablement tools to support the sales team in their efforts.
- Establish and nurture strategic partnerships with industry associations, trade shows, and key influencers to expand brand reach and credibility.
- Stay abreast of emerging trends, technologies, and best practices in B2B marketing, driving continuous innovation and competitive advantage.
- Ensure brand consistency and messaging alignment across all enterprise marketing channels and touchpoints.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Proven track record of developing and executing successful enterprise marketing strategies that drive brand visibility, lead generation, and revenue growth.
- Strong understanding of B2B marketing tactics, including account-based marketing (ABM), demand generation, and content marketing.
- 15+ years of progressive experience in B2B enterprise marketing, including leadership of a large team.
- Proven track record of success in consumer growth and lifecycle management within the financial services or related industry.
- Extensive experience managing large teams and multi-million-dollar budgets.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent communication and leadership abilities, with experience presenting to senior executives.
- Ability to thrive in a fast-paced, dynamic environment and drive results through innovation and collaboration.
Travel Percent:
The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit .
The U.S. national annual pay range for this role is
$143400 to $285450
Our Benefits:
Any general requests for consideration of your skills, please
to view the notice.
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