Here is how, through this exciting role, YOU will contribute to BMC's and your own success:
- Collaborate with third-party resellers, system integrators, and technology partners to co-market joint solutions.
- Develop partner-specific messaging and enablement programs to accelerate channel adoption and sales effectiveness.
- Support partner engagement through co-branded campaigns, solution briefs, and event sponsorships.
- Conduct market research and competitive analysis to identify differentiation opportunities and refine messaging.
- Engage with customers, analysts, and industry experts to understand market trends and inform marketing strategies.
- Represent BMC at conferences, industry events, and customer briefings to build brand awareness and thought leadership.
To ensure you are set up for success, you will bring the following skillset and experience:
- You hold a Bachelor's degree in Marketing, Business, Computer Science, or a related field (MBA preferred).
- You have 8+ years of experience in solutions marketing, product marketing, or GTM strategy in enterprise software, preferably in cloud storage, object storage, mainframe, or cybersecurity.
- Proven experience in partner marketing, working with resellers, MSPs, or technology alliances.
- Ability to analyze marketing performance metrics and use data-driven insights to refine campaigns.
- You are able to collaborate across functions, influence stakeholders, and drive cross-functional alignment.
- Experience with MS Office and solid presentation skills utilizing PowerPoint.