Boston Scientific Principal Digital Content Strategist- Endoscopy 

United States, Massachusetts, Marlborough 

77284673

Your responsibilities will include:

• Refine segmentation & targeting, key points of differentiation and reasons to believe in collaboration with product marketing.
• Lead cross-functional collaboration to gain consensus on program strategy, target audience and objectives.
• Lead and own the development of customer-centric content strategy for key audience segments based on user research and customer personas.
• Develop customer journey maps in collaboration with the Digital Strategist.
• Create segmented and personalized content marketing plans aligned to the customer journey.
• Work with strategic copywriters to create directional messaging framework and pillars.
• Create proposed high-level budget for content creation.
• Author creative briefs and lead kickoffs for designers, agencies, copywriters and the execution team.
• Generate ideas – independently and with team members to turn scientific/medical information and data into engaging content (e.g. whitepapers, infographics, videos) that meets business objectives and KPIs including peer-to-peer engagement and demand generation.
• Translate existing content into new content opportunities across digital channels.

What we’re looking for in you:

Basic qualifications

• 5-7+ years of content strategy experience preferably in an agency or regulated pharma, biotech or healthcare environment
• Familiarity with the customer online purchasing journey and experience planning and executing content marketing programs that align to that journey
• Independent, self-starter that can manage time and projects effectively to meet deliverable dates.
• Experience driving content projects from conception through production and optimization
• Bachelor's Degree in Communications, English, Journalism, Sciences or similar. Master's Degree a plus.

Preferred qualifications:

• Strong understanding of search engine optimization and user experience
• Excellent research skills specifically in the areas of anatomy, disease states, procedures and treatments, clinical research, and clinical data.