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Intuit Principal Content Strategist United States, California, San Diego 757314365
27.03.2025
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Responsibilities
- Experience developing E2E content strategies to maximize audience engagement on platforms like YouTube, TikTok, Instagram, and others, all while driving organic traffic.
- Strong storytelling abilities in both written and visual formats, excelling at converting complex tax concepts into engaging and compelling content/videos that facilitate clear communication to diverse audiences.
- Ability to collaborate with cross-functional teams, including SEO, Communications, Marketing Strategists to execute successful campaigns.
- Knowledge of trends in content marketing, social platform capabilities and trends and SEO strategies, including the integration of AI tools in the content creation process.
- Develop video content strategies that aim to improve our search visibility, focusing on trending topics that resonate with our target audience.
- Strong communicator, clearly articulating our strategies, goals and performance to business leaders
- Strong analytical mindset to understand content performance across platforms and implement continuous optimizations
- Experience with the Word Press platform required.
Qualifications
- 10+ years of experience in content marketing, publishing or communications
- Proven ability developing content strategies across multiple platforms, formats and audience segments
- Exceptional communication skills (both written and spoken)
- Strong ability to turn data points and analytics into actionable insights to optimize campaign performance, and to summarize key information for senior leaders
- Experience in visual storytelling that moves seamlessly between different digital channels
- Customer obsessed with a drive to create highly engaging content
- Ability to influence across a matrixed organization
- Self-starter with the ability to manage multiple tasks in a fast-paced environment
- At the forefront of content marketing with proven experience leveraging the latest tools and technologies to accelerate velocity
- Hybrid Role: 2-3 days in office/week
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