Refine segmentation & targeting, key points of differentiation and reasons to believe in collaboration with product marketing.
Lead cross-functional collaboration to gain consensus on program strategy, target audience and objectives.
Lead and own the development of customer-centric content strategy for key audience segments based on user research and customer personas.
Develop customer journey maps in collaboration with the Digital Strategist.
Create segmented and personalized content marketing plans aligned to the customer journey.
Work with strategic copywriters to create directional messaging framework and pillars.
Create proposed high-level budget for content creation.
Author creative briefs and lead kickoffs for designers, agencies, copywriters and the execution team.
Generate ideas – independently and with team members to turn scientific/medical information and data into engaging content (e.g. whitepapers, infographics, videos) that meets business objectives and KPIs including peer-to-peer engagement and demand generation.
Translate existing content into new content opportunities across digital channels.
What we’re looking for in you:
Basic qualifications
5-7+ years of content strategy experience preferably in an agency or regulated pharma, biotech or healthcare environment
Familiarity with the customer online purchasing journey and experience planning and executing content marketing programs that align to that journey
Independent, self-starter that can manage time and projects effectively to meet deliverable dates.
Experience driving content projects from conception through production and optimization
Bachelor's Degree in Communications, English, Journalism, Sciences or similar. Master's Degree a plus.
Preferred qualifications:
Strong understanding of search engine optimization and user experience
Excellent research skills specifically in the areas of anatomy, disease states, procedures and treatments, clinical research, and clinical data.