Job Description
Responsibilities:
Forecasting and Strategic Planning:
- Lead development of short and long-range national forecasts working in collaboration with Marketing & Finance.
- Support strategic planning initiatives L3N, across aligned franchise/indications, including customer and patient mapping, persona development, and profiling.
- Inform resource planning, horizon scanning, go-to-market modelling, and targeting using available data sources & insights.
Market Research:
- Coordinate all qualitative and quantitative market research conducted in UK, by local or Global teams, leveraging new techniques such as behavioural science to gain deeper customer insights.
- Ensure data compliance and governance, following all market research and GDPR guidelines.
Market and Campaign Analytics:
- Responsible for all business analytics across aligned products/franchises, including sales and patient analysis, NHS performance, competitor & market intelligence.
- Oversight of national, sub-national, or in-market KPIs & OKR setting & reporting.
- Support adoption of multi-channel promotion through evaluation of use and customer preference.
Customer Journey Mapping and Analytics:
- Collaborate with Human Health Data & Analytics, Data Enablement & Data, Operations and Systems (DOS) teams to deliver analytic insights and business reporting.
- Evaluate end-to-end customer journeys and sequential engagement planning & impact, in-depth campaign evaluation and channel optimization using tools like Google Analytics.
- Complete ad-hoc ROI & ROE analysis to support prioritisation & planning.
Coaching and Mentoring:
- Provide coaching and support to placement students and graduates, guiding them in delivering analytics projects and tracking deliverables.
Requirements:
- Degree-level education, preferably in Science, Technology, Engineering, Mathematics, or Business.
- Strong numeracy and analytical skills.
- Proficiency in Microsoft Office and willingness to adopt new technologies and tools.
- Excellent planning, prioritization, and coordination abilities.
- Experience in project management.
- Strong communication and facilitation skills with a collaborative approach.
- Ability to work through ambiguity and uncertainty.
- Detail-oriented with a curiosity and willingness to learn.
- Strong problem-solving and decision-making skills.
- In-depth understanding of NHS structure, networks and environment.
- Broad knowledge of our products, therapy areas, key competitors, and the pharmaceutical industry.
- Strategic thinking with a holistic view and a willingness to challenge.
- Understanding of market research methodologies, techniques, and guidelines.
Preferred experience
- Analytical roles within the pharmaceutical, biotech, or medical industries.
- Understanding of data sources, backend analytics infrastructure, data cleaning, statistical techniques efficient big data manipulation.
- Familiarity with CRM systems (Veeva CRM), marketing automation (Salesforce Marketing Cloud), and promo materials management (Veeva PromoMats).
- Awareness of digital tracking and analytics tools such as Hotjar, MOZ, and Google Analytics.
- Proficiency in analytical visualization tools like Excel, Spotfire & Power BI.
Current Contingent Workers apply
Business Analysis, Data Science, Demand Management, Innovation, Requirements Management, Sourcing and Procurement, Stakeholder Relationship Management, Strategic Planning
*A job posting is effective until 11:59:59PM on the dayBEFOREthe listed job posting end date. Please ensure you apply to a job posting no later than the dayBEFOREthe job posting end date.
A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.