MSD Strategic Insights Lead 

United Kingdom, England, London 

770240881

Job Description

Responsibilities:

Forecasting and Strategic Planning:

• Lead development of short and long-range national forecasts working in collaboration with Marketing & Finance.
• Support strategic planning initiatives L3N, across aligned franchise/indications, including customer and patient mapping, persona development, and profiling.
• Inform resource planning, horizon scanning, go-to-market modelling, and targeting using available data sources & insights.

Market Research:

• Coordinate all qualitative and quantitative market research conducted in UK, by local or Global teams, leveraging new techniques such as behavioural science to gain deeper customer insights.
• Ensure data compliance and governance, following all market research and GDPR guidelines.

Market and Campaign Analytics:

• Responsible for all business analytics across aligned products/franchises, including sales and patient analysis, NHS performance, competitor & market intelligence.
• Oversight of national, sub-national, or in-market KPIs & OKR setting & reporting.
• Support adoption of multi-channel promotion through evaluation of use and customer preference.

Customer Journey Mapping and Analytics:

• Collaborate with Human Health Data & Analytics, Data Enablement & Data, Operations and Systems (DOS) teams to deliver analytic insights and business reporting.
• Evaluate end-to-end customer journeys and sequential engagement planning & impact, in-depth campaign evaluation and channel optimization using tools like Google Analytics.
• Complete ad-hoc ROI & ROE analysis to support prioritisation & planning.

Coaching and Mentoring:

• Provide coaching and support to placement students and graduates, guiding them in delivering analytics projects and tracking deliverables.

Requirements:

• Degree-level education, preferably in Science, Technology, Engineering, Mathematics, or Business.
• Strong numeracy and analytical skills.
• Proficiency in Microsoft Office and willingness to adopt new technologies and tools.
• Excellent planning, prioritization, and coordination abilities.
• Experience in project management.
• Strong communication and facilitation skills with a collaborative approach.
• Ability to work through ambiguity and uncertainty.
• Detail-oriented with a curiosity and willingness to learn.
• Strong problem-solving and decision-making skills.
• In-depth understanding of NHS structure, networks and environment.
• Broad knowledge of our products, therapy areas, key competitors, and the pharmaceutical industry.
• Strategic thinking with a holistic view and a willingness to challenge.
• Understanding of market research methodologies, techniques, and guidelines.

Preferred experience

• Analytical roles within the pharmaceutical, biotech, or medical industries.
• Understanding of data sources, backend analytics infrastructure, data cleaning, statistical techniques efficient big data manipulation.
• Familiarity with CRM systems (Veeva CRM), marketing automation (Salesforce Marketing Cloud), and promo materials management (Veeva PromoMats).
• Awareness of digital tracking and analytics tools such as Hotjar, MOZ, and Google Analytics.
• Proficiency in analytical visualization tools like Excel, Spotfire & Power BI.

Current Contingent Workers apply

Business Analysis, Data Science, Demand Management, Innovation, Requirements Management, Sourcing and Procurement, Stakeholder Relationship Management, Strategic Planning

*A job posting is effective until 11:59:59PM on the dayBEFOREthe listed job posting end date. Please ensure you apply to a job posting no later than the dayBEFOREthe job posting end date.

A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.