Adidas SENIOR CREATIVE DIRECTOR BRAND NORTH AMERICA 

Italy, Tuscany 

760993427

A pivotal role in our creative team, driving the creative direction of the brand for the region will require excellent knowledge of the North American market, across sport but also the culture that surrounds it, and the successful applicant will have an impactful network of creatives, agencies and cultural insiders to engage to ensure industry leading creative work, and authentic creative concepts are achieved.Take charge of onboarding and steer the process with precision for all internal and external partners to brand creative directions and narratives.Orchestrate and execute comprehensive creative strategies to deliver at key touch points including digital and retail to enhance brand engagement, increase consumer reach, and maximize conversion opportunities within the North American market.
Develop and drive clear brand identity across retail and digital.Identify opportunities of improvement and change and initiate own proposals/projects.
Create a holistic big picture vision for the brand in North America and lead the creation of annual and long-term Creative Direction in alignment with the global direction.Advise Communications on the effective implementation of Brand Creative, including defining creative territories and briefing of third-party agencies.Support Communications with on-time and on-budget completion of initiatives and projects.On board and brief external design agencies according to Creative Direction
Act as a creative leader and thought leader in the realm of creative direction and brand building.Requisite Education and Experience / Minimum Qualifications
Undergraduate level Design education or combination thereof
Solid education and advanced experience in the creative development of communication tools and brand building
At least 10+ years’ experience in Sporting Goods/Fashion Industry or Design on managerial level, in-house or agency experience
5+ years personnel management experience
Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution, pre-press processes)