A universe of opportunities. Open to you.
Singapore or India (Bangalore and New Delhi)
What you’ll be spending your time on:
- Manage end-to-end workflow processes for marketing campaigns, from conceptualization to execution, ensuring timely delivery and adherence to deadlines.
- Establish and maintain scalable marketing operations processes that ensure best practices in campaign and lead management.
- Develop and analyze multi-touch attribution dashboards on marketing sourced/influenced pipeline to optimize marketing performance and budget investment across all acquisition channels.
- Work cross-functionally with Sales Ops, Analytics and Finance to develop a holistic view of our revenue funnel from first touch through to closed won with clear attribution of marketing ROI.
- Ensure our systems and processes are set up to ensure we are collecting the right data in the right way at the right time.
- Develop global processes to manage database hygiene and optimization and partner with Sales Ops, CRM and Digital Marketing to improve gaps in data health.
- Understand the customer journey, lead flows and routing through our systems and oversee the buildout, enrichment, and assignment of leads.
- Develop and maintain HTML email templates for various marketing campaigns, ensuring consistency in design and brand identity.
- Collaborate with cross-functional teams to gather requirements, establish project timelines, and allocate resources effectively.
- Implement marketing automation tools and processes to streamline repetitive tasks and improve operational efficiency.
- Monitor and analyze campaign performance metrics, providing insights and recommendations for further testing and optimization.
- Maintain a deep understanding of industry best practices and emerging trends in marketing, workflow management, and marketing automation.
- Act as a liaison between Marketing, Revenue Operations, and other departments to ensure alignment and effective communication.
- Train and mentor team members on HTML coding, workflow management tools, and automation platforms
For this role you also have:
- Bachelor’s degree in Marketing, Business, or related field
- Strong project management skills with the ability to manage multiple projects simultaneously
- Proficiency in marketing automation platforms such as Braze, Marketo, or Pardot
- Excellent analytical skills with the ability to interpret data and drive actionable insights
- Proven experience in HTML coding and the creation of responsive email templates
- Effective communication and interpersonal skills, with the ability to collaborate with cross-functional team
- Detail-oriented mindset with a focus on delivering high-quality work within established timelines
- Ability to understand business requirements and deliver solutions that balance business needs and system maintainability.
- Analytical and quantitative problem-solving skills and the ability to communicate complex ideas effectively when creating reports or dashboards.
- Strong interpersonal skills and ability to earn trust and respect from peers.
- High enthusiasm and motivation to work within a fast-paced, international environment.
- Positive disposition with high energy, self-directed team player.
Not a must but a great advantage:
- Accreditations in Marketo
- Prior experience in a similar role within the finance industry is preferred but not required
- Relevant certifications in marketing automation or project management would be a plus