Marketing Technology Expertise:
- Assist with the evaluation, implementation, and management of marketing technology systems and integrations.
- Optimize and audit existing systems to ensure maximum efficiency.
- Design tactical approaches for implementing new products and solutions.
- Assist with the management of relationships with technology vendors.
Marketing Campaign Management:
- Own email template builds for both Ad Hoc, Automated, and API-triggered emails
- Ability to troubleshoot and optimize email template code, i.e. HTML, CSS, Scripting
- Collaborate with marketing and product teams to ensure all campaign requirements are understood and implemented correctly
Analytics and Reporting:
- Develop and maintain reports and alerts for Email engagement and Operational performance.
- Measure team-wide efficiency leveraging agile methodologies and principles.
- Provide valuable insights to stakeholders to drive informed decision-making.
Process Optimization:
- Review, update, and create processes to enhance efficiency.
- Understand objectives for each campaign and advise on the best way to build customer journeys, segmentation, and personalized content.
- Ensure campaigns adhere to standard processes and quality standards.
Qualifications:
- 3-5 years in a marketing operations role with a focus in B2C marketing
- Strong Proficiency with B2C marketing technology platforms,ex. ESP’s, CDP’s, Deliverability Tools, Email Render Testing Tools, etc.Bonus:Salesforce Marketing Cloud, Simon Data, Validity, Litmus.
- Strong Proficiency with HTML, CSS, Scripting.Bonus:
Experience using project management software.
Bonus:JIRA, Asana and Airtable.
- Strong analytical skills with the ability to translate data into actionable insights.
- Exceptional organizational and project management abilities, i.e. time management.
- Excellent communication, interpersonal, and collaboration skills.
- Ability to thrive in a fast-paced, dynamic environment while effectively managing multiple priorities at the same time.