Boston Scientific Principal Omnichannel Product Manager Electrophysiology 

United States, Minnesota, Arden Hills 

745098282

US-MN-Maple Grove; US-MA-Marlborough

Your responsibilities will include:

• Understand mindset/behavior of the EP audiences, including key customer segments, referring physicians, and AFib patients, including key barriers to adoption, to be able to effectively incorporate insights into the development of customer-centric, omnichannel, personalized objectives, strategies, and programs.
• Leverage available and initiate new data collection and market research programs to analyze and apply the customer data for planning development. Obtain and apply immersive knowledge of the customer and end user, becoming a SME on the customer, including demographic, ethnographic, psychographic, behavioral, topic- and channel-related details that inform the direction of channel plans and programs.
• Formulate and execute annual and long-range marketing plans and programs for the EP audiences. Collaborate with leadership to set direction to achieve overall organization objectives.
• Oversee all aspects of programming for assigned audiences, ensuring sister functions, partners, and dependencies are delivering as promised, to ensure results are measured and achieved. Empower collaborators to work independently, creating a team-oriented environment that welcomes early identification of and problem solving for barriers and obstacles, to ensure the team can operate in an optimal fashion. Proactively escalate and resolve potential issues by calling them to the attention of responsible parties, collaborating to identify solutions.
• Ensure EP customer-centric omnichannel plans are appropriately aligned with other BUs and best practices are shared.
• Collaborate with analysts and other stakeholders to create holistic campaign reports that provide actionable insights to key stakeholders and leadership. Evaluate program impact and reassess objectives and outcomes; responsible for continuous improvement of the EP audience programs; track results including identification and monitoring of key metrics.
• Establish program KPIs, track performance benchmarks, develop strategies to identify return on investment, and accelerate data-driven insights. Preference will be given to candidates who know intricacies of Salesforce.com reports.
• Communicate proactively to all levels of management and all stakeholders, managing expectations, timelines, and logistics. Demonstrate creativity and agility by thinking creatively on the fly, applying analytical and problem-solving skills with a focus on customer experience and its intersection with viable execution.
• Contribute to leading, guiding, and driving our marketing transformation and journey toward truly omnichannel, customer-centric experiences across divisions and workstreams (including CRM and Watchman teams). Function as an influencer who is a confident force for change who balances that with an openness to new insights, accepting challenges and leading with positive energy.
  

Required qualifications:

• Bachelor’s degree
• 5+ years of marketing, communications, channel, account, or media management experience
• Experience overseeing and/or developing audience-centric, multi-channel, integrated plans for medical device/healthcare clients
• Experience developing and executing multi-channel plans that targeted healthcare audiences, including physician segments, referring physician, and patient audiences
• Experience engaging and aligning executive level leadership
• Ability to travel up to 20%

Preferred qualifications:

• Advanced degree such as MBA
• Experience working directly in or adjacent to marketing in a healthcare industry
• A track record in leading and delivering complex large-scale projects and partnerships, often managing a range of internal and external stakeholders.
• Excellent communication skills
• Program and project leadership skills
• Financial analysis, budget planning and management experience
• Familiarity with Salesforce, Salesforce Marketing tools (Marketing Cloud, Customer Data Platform, Interaction Studio), as well as the Microsoft Office suite of tools
  

Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.