SAP Solution Advisor Demand Manager 

Thailand, Bangkok, Bangkok 

738216753

This role focuses on maximizing ROI by using data to guide decisions and reallocating resources as needed. While it doesn’t own reporting, it drives insight-based actions and works closely with RevOps/S&O to address reporting gaps and align on expectations. Additionally, it delivers insights to senior leadership, identifies new and creative top-of-the-funnel activities to generate more pipeline, and supports the adoption of a best-in-class top-of-the-funnel toolset.

Key Responsibilities & Focus Areas

1. Demand Generation Innovation & Enablement

Drive net new pipeline through global demand programs across LoBs by piloting innovative tactics, uncovering whitespace, and equipping teams with scalable tools, playbooks, and data-driven guidance. It emphasizes best practice sharing across regions and business units, fostering cross-regional collaboration and empowering local teams through enablement and consistent guidance. Clear expectations should be set for how Regions, MUs, and SAs staff and structure their Demand Management efforts.

1. Data Integrity & Insight Delivery

Ensure accurate opportunity data across SAP tools (e.g., CRM, Harmony, Outreach) and delivers actionable reporting that converts numbers into strategic insights. It defines business requirements for reports and dashboards, partnering with RevOps/S&O to shape these tools while focusing on interpreting insights rather than producing raw reports. The role uses insights to proactively identify pipeline and coverage gaps, challenge teams on areas for improvement, and guide data-driven decision-making.

1. High-Value Opportunity Intelligence (>€250K)

Analyze all new opportunities above €250K to understand their source, success drivers, andrecurring patterns, delivering recommendations on what to start, stop, or scale to improve demand generation and eliminate inefficiencies. As a known gap, lead high-value opportunity analysis, ensuring insights directly inform LoB strategy and subsequent actions.

1. Source Attribution & Investment Strategy

Assess demand generation performance at the source level—campaigns, events, partners, and more—to identify what consistently delivers quality pipeline. Guide strategic shifts in demand investment based on source-level performance and pipeline quality trends, recommending reallocations based on ROI.

1. Opportunity Quality, Governance & Risk Monitoring

Track discontinued and disqualified opportunities over €250K, analyzing lead source, time in funnel, and disqualification reasons to identify qualification issues and speculative pipeline. Focus on interpreting patterns to improve targeting, while data management responsibility lies with RevOps.

1. Loss Analysis & Conversion Bottlenecks

Monitor high-value losses to identify sales execution, product issues or competitive gaps.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

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