SAP Global Integrated Marketing - Campaigns Content Planning Specialist 

United States, Washington, Bellevue 

734703446

Success in this role requires strong partnerships and hand-offs with the field and other global marketing teams to ensure campaigns are planned, executed, adopted and deliver outstanding results.

Responsibilities:

• Prepare and manage campaign planning schedules and processes to support Integrated Marketing (IM) team annual campaigns and content programs (reputation, demand, enablement), covering all personas and segments supported by the IM team.

• Manage ongoing cadence of delivery of campaign assets to global markets, including planning and delivery of content localization needs.

• Integrate plans from IM and peer teams (e.g., social, advertising, events, customer marketing, partner and digital) to provide a cross-functional view of planned and delivered content.

• Understand campaign/program setup, design, tracking, and call-to-action details to document and manage campaign and content planning and production.

• Understand campaign/program best practices to determine the best next step follow-up throughout the campaign development lifecycle.

• Manage meeting and resource schedules, workflows, and deadlines associated with content marketing activities.

• Communicate effectively on a regularly scheduled cadence with the field and key stakeholders to ensure alignment.

• Track, measure and report on content planning and development schedules to agreed-upon metrics, working across the team to identify and analyze gaps and actions plans to course-correct as campaign execution unfolds.

• Publish and activate content within a web content management system or other tools, and manage campaign and content planning activities via available tools (e.g., Wrike)

Position RequirementsBackground/Experience:

• 5+ years work experience, ideally in a marketing, marketing communications, digital, media, advertising, or related role—resulting in a demonstrated mastery of integrated marketing campaign planning.

• Project management experience.

• Related industry/domain experience (e.g., B2B marketing) highly desirable.

Competencies:

• Ability to plan multi-layer campaigns and content programs.

• Demonstrated ability to quickly learn and apply new business domain knowledge to content and campaign planning and strategy.

• Strong writing and editing skills.

• Strong practioner knowledge of Wrike, SharePoint, Highspot, and ability to work in a web content management system.

• Ability to multitask and meet tight deadlines.

• Strong project management skills, with experience managing budgets, vendors, and agencies.

• Strong problem-solving and analytical skills.

• Excellent communication, collaboration and consensus-building skills — ability to work with cross-functional teams.

• Proofreading and copyediting skills for brand voice, style, grammar and punctuation.

Behaviors:

• Excellent communicator, including keen listening skills.

• Creative and innovative, discerning the essential points or storyline from information.

• Strong business acumen.

• Able to quickly learn and understand new concepts, tools, and markets.

• Comfortable building relationships with all role levels and types.

• Champions audience needs and interests.

• Flexible and able to shift strategies and tactics when required.

• Comfortable presenting content plans, and results to cross-functional team members and leadership.

Knowledge:

• Content strategy

• Company strategy, brand and value proposition, culture, and attitudes

• Corporate marketing and related departmental plans (demand center, field marketing, public relations, channel marketing)

• Content activation channels (e.g., paid, earned, owned, inbound/outbound and required lead times for content development and delivery

We win with inclusion

Seattle
BellevueJob Segment:ERP, PR, Advertising, Channel Marketing, Cloud, Technology, Marketing