Netflix Senior Ads Measurement Partner 

Italy, Lombardy, Milan 

729047377

Key Responsibilities

• Produce research and insights that tell the Italian Netflix’s Ads story to the marketplace and advertiser clients, in areas such as audience insights, reach & frequency, campaign verification, and campaign measurement.

• Use proprietary and syndicated tools to create regular reporting for stakeholders (both internal and external) on the Italian Netflix Ads audience in comparison to competitors.

• Integrate measurement outputs to craft a compelling narrative, present insights independently to clients and agencies, and offer guidance on optimizing their media mix.

• Manage the day-to-day effectiveness study process with third-party vendors from end to end, e.g., sales requests, vendor intake, survey drafting, analysis, report creation, and presentation. Working closely with sales Account Managers.

• Partner with the Italian Advertising Sales team with any day-to-day measurement requests.

• Partner with advertisers to create category-specific learning agendas & playbooks.

• Product and engineering project management, for getting complex measurement integrations to market.

• Be a strong business partner to other cross functional teams and a leader who can prioritize multiple projects

• General team project management. Project-manage the Italian measurement teams' output to ensure all projects are delivered on time and to a high standard. Build and champion processes to promote highly efficient working methods across the team.

• Be a TV/Video and Digital expert. Have a deep understanding of the benefits of TV advertising and of the Netflix Ads Audience.

• Develop case studies from ongoing and completed analyses.

Experience & Skills

• At least 4 Years experience in media research at Streaming, TV, or digital media companies.

• Proficient in Italian and English.

• Strong understanding of methodology, data, and systems from syndicated research providers (e.g. Auditel, Audicom, GFK, GWI, Kantar, Nielsen…) as well as direct digital technology and analytics.

• Experienced in effectiveness measurements such as Reach & Frequency, Incremental lift, Brand lift, Matched-Market testing, A/B testing, Marketing Mix Models and bespoke campaign effectiveness studies. Including questionnaire scripting.

• Strong knowledge of the advertising landscape, across all kinds of media channels and methods of buying.

• Demonstrated ability to generate strategic insights from rigorous analysis.

• Self starter with expertise in managing projects independently with a high attention to detail.

• Flexible and open-minded: able to thrive in a startup environment with ambiguity.

• Builds strong relationships with clients and colleagues; values diverse perspectives for better decision-making.

• Highly curious, always looking for the meaning behind data.

• Excellent writing and presentation-building skills.