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Adidas ASSISTANT MANAGER RETAIL ACTIVATION 
Norway 
717080284

17.01.2025

Key Responsibilities:

Planning

  • Well understand with brand theme, further use this knowledge to identify and leverage activation & community building opportunities for the adidas brand
  • Support the development of the Retail activations programs in Key store format.
  • Understand the target consumers profile, well briefing to agency to efficiently get qualify proposal
  • Collaborate cross functionally to help steer stake holder alignment on own retail activations
  • Calendar developed and x function resource leverage

Execution & Management

  • Flawless execution of the agreed retail activations
  • Marketing Agencies- Coordinate with agencies for planning, execution & budgeting
  • Working Budget- Ensure that your individual activations hit their pre-agreed budgets & control any financial misappropriations
  • Ensure information requirement for Finance team is provided in time & is accurate
  • Support management of the regional adidas community building initiatives & programs
  • Execute any other relevant projects assigned by your line manager

Evaluation & Reporting

  • Support evaluation of your activations from a KPI and ROI perspective and share with relevant teams

KEY RELATIONSHIPS:

  • Marketing all functions
  • Finance & Purchase
  • One Operation Team
  • Finance & NTP

KPI’s

  • Sales and Traffic incremental vs benchmark numbers
  • Target audience share

Knowledge, Skills and Abilities:

  • Fluent in English/Mandarin
  • Strategic minded with strong executional abilities
  • Excellent presentation skills
  • Business trip required
  • Strong ability to collaborate with cross functional teams
  • Consumer focused

Requisite Education and Experience / Minimum Qualifications:

  • (Additional sales/retail experience is an added advantage).
  • Minimum 3-5 years of marketing management experience, with a distinct track record of success and high level of knowledge in consumer activation area;
  • Event agency working experience is a MUST
  • Passion for sports& sports culture