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Adidas MANAGER WHOLESALE ACTIVATION 
Norway 
700476945

17.01.2025

:

  • Design and develop the marketing plan for the assigned account(s), implementing the strategic concepts of the company trying to be as creative as possible exploring new digital formats.
  • Execution of the marketing plan of the account, especially campaigns at the points of sale, digital activations, and events with consumers.
  • Plan and assist other departments to ensure planned actions take place and the marketing plan for the account is followed.
  • Execution and control of the Budget of the accounts managed, including both MWB and SWB.
  • Coordinate and always involve the commercial team in charge of the account, to align and anticipate decisions or potential modifications.
  • Ongoing contact with clients.
  • Analyse the market, competitor data and internal sales data of the company together with KAM.
  • Ensure the implementation of theglobal Strategyregarding campaigns and concepts to support, while ensuring that mandatory campaignsand local activationsare carried out.
  • Allow, adapt, and offer specific campaigns for each client, ensuring those are relevant for them and framed in the authorized parameters delivered by global and strategic agreements of adidas Iberia.
  • Cross functional projects such as staff training coordination project.

KPIs

  • Carry out the agreed marketing plan on time and at the expected cost.
  • Implementation in number and form of mandatory campaigns.
  • Optimization and control of Budget.
  • Financial targets (net sales, scope, scope %).
  • Direct impact on marketing actions
  • Customer satisfaction.

:

  • Marketing (Brand, Newsroom, Sports Marketing, CTC, Omnichannel)
  • Sales (KAM specifically those responsible for the account(s).

:

  • Client sales and marketing (brand activation) manager

:

  • Ability to manage several projects at the same time and great prioritization capacity.
  • Great negotiation skills, influence, and the ability to generate empathy.
  • Collaboration: great capacity for teamwork, flexible, encourages dialogue,
  • Great communication skills and public presentations.
  • Ability to build trust and decision-making ability.
  • Resilience, able to cope with frustration and demanding situations.
  • Ability to coordinate working teams.
  • Business knowledge.
  • Strategic vision.
  • Creativity: initiative, autonomy, enthusiasm for the new, ability to explore new ways of doing and thinking, curiosity.
  • Strong capacity for data analysis, organization, and reporting.
  • Great knowledge of consumer-oriented marketing, especially in the digital world
  • Computer Science: Excel and PowerPoint which requires advanced level.
  • English /Spanish fluent: advanced level (C1)

Requisite Education and Experience / Minimum Qualifications:

  • University degree. Preferably Economics or Business Administration.
  • Minimum 5 years of progressive professional experience in Marketing / Commercial Department (commercial experience or working with clients / agencies is essential)
  • Minimum 2 years of professional experience designing operational marketing plans.
  • Experience or specific training in Digital Marketing will be a plus.