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Adidas SNR SPECIALIST OMNI RETAIL ACTIVATION EM 
Norway 
256992506

17.01.2025
Senior Specialist Omni Retail Activations – Emerging Markets

: Emerging Markets

: Brand

Direct Reporting Line: Senior Manager Retail activations: Emerging Markets

GSMS Grade: P1


Purpose & Overall Relevance for the Organisation:

In this role you will enable and drive the best-in-class brand and commercial campaign

activations & marketing initiatives in Own Retail and Franchise channels, supporting and defining the retail calendar, campaign activations, digital content management and in-store / mall activations.

Key Responsibilities:

  • Provide clear guidance on Global retail marketing toolkits to enable flawless execution of all Campaigns/Activations across Own Retail, Franchise and Wholesale.
  • Enable and support the briefing of agencies and follows up on the development, production, and installation of all campaigns across Emerging Markets.
  • Support the creation and delivery of campaign go-to-market presentations, summarizing the campaign objectives (RID, allocations, products, visual merchandising, physical and digital marketing tools) to be shared proactively to all key internal and external stakeholders.
  • Support the delivery of a full post campaign report, integrating business KPI’s and a Keep Start Stop analysis to ensure evolution
  • Continuously inputs / challenges the campaigns, process, status quo to elevate consumer experience
  • Support the ideation of mall and instore consumer activations
  • Manage and grow membership acquisitions at retail
  • Support the management and reporting of retail Marketing Working Budget (MWB)
  • Responsible for ad hoc projects or acts as a representative for the whole department

KPIs:

  • Retail KPIs (Net Sales, Traffic, Conversion, ASP, UPT)
  • Brand and commercial campaign activation and execution on time and in full
  • Digital content creation and management for all digital touchpoints at retail
  • Membership acquisitions growth at retail
  • Seamless consumer experience between Own Retail & Franchise
  • Marketing working budget (MWB) management in line with the plan

Knowledge, Skills and Abilities:

  • In-depth knowledge of the industry, market trends, and marketing/activation strategies
  • Ability to speak, read and write English fluently.
  • Solid business acumen and in-depth knowledge of Retail KPIs
  • Highly creative and numerate with the ability to understand and analyze data and produce actionable insights and solutions
  • Solid interpersonal, networking and negotiating skills
  • Strong leadership, problem-solving and decision-making abilities
  • Strong presentation skills
  • Ability to travel both domestic and internationally as needed
  • Proficiency in MS Office applications Excel, Word, Outlook and PowerPoint

Key Relationships:

  • Global concept and visual merchandising
  • Emerging Markets Omni-channel
  • Emerging Markets Brand Planning
  • Emerging Markets BU Directors
  • Emerging Markets Brand Activation
  • Emerging Markets DTC Excellence and Merchandising
  • Country cluster Omni-channel leads
  • Country cluster Trade marketing (Own Retail, Franchise and Wholesale)
  • Country cluster Retail activation
  • Country cluster Visual Merchandising

Education and Experience / Minimum Qualifications:

• University degree in marketing and sales or equivalent professional experience

• Minimum 4 years of retail and/or retail marketing experience

• In-store retail experience is a plus