IBM Field Marketing Specialist 

United Kingdom, England, London 

700435000

• 70% | Event research, planning, execution and project management
• 30% | Operations, budgeting & reporting

• Assist in production of event-based lead generation programs which include Regional (Tier 3 events), Apptio proprietary events and virtual programs
• Manage event logistics including venue sourcing (if needed), sponsorship deliverables (3^rdparty events), AV orders, catering orders, researching décor and entertainment
• Manage end-to-end Regional Tier 3 events and virtual programs in partnership with Field Marketers
• Attend trade shows and events as needed (10% – 15%)
• Print/ship marketing and promotional materials to events as required
• Schedule appointments and coordinate an event calendar
• Track and manage event program activities, budgets and invoices through Salesforce, Smartsheet and Coupa
• Create reporting, event announcements and event recaps which provide executive summaries of events & programs
• Knowledge of Salesforce – building campaigns, reports, dashboards
• Support Field Marketing Managers with activities that drive demand and leads in their region through seamless execution.
• Work cross functionally to ensure programs and events stay on task and within budget
• Research, order, manage inventory and budget of promotional materials, swag for events and marketing kits in online warehouse.

Required Technical and Professional Expertise

• Event management experience in a B2B environment, Technology Software Industry
• Clear, direct, proactive communication skills, both verbal and written
• Strong administrative and problem-solving skills.
• Bachelor’s Degree with marketing or business focus preferred.
• Basic knowledge of Salesforce.com, Smartsheet, Highspot
• Experience with Cvent platform for building event registration and reporting
• MS Office: Must be proficient in Excel, Word, PowerPoint – to help track budgets and project plans

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