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IBM Field Marketing Specialist 
United Kingdom, England, London 
700435000

26.06.2024

What we want you to do:
  • 70% | Event research, planning, execution and project management
  • 30% | Operations, budgeting & reporting
  • Assist in production of event-based lead generation programs which include Regional (Tier 3 events), Apptio proprietary events and virtual programs
  • Manage event logistics including venue sourcing (if needed), sponsorship deliverables (3rdparty events), AV orders, catering orders, researching décor and entertainment
  • Manage end-to-end Regional Tier 3 events and virtual programs in partnership with Field Marketers
  • Attend trade shows and events as needed (10% – 15%)
  • Print/ship marketing and promotional materials to events as required
  • Schedule appointments and coordinate an event calendar
  • Track and manage event program activities, budgets and invoices through Salesforce, Smartsheet and Coupa
  • Create reporting, event announcements and event recaps which provide executive summaries of events & programs
  • Knowledge of Salesforce – building campaigns, reports, dashboards
  • Support Field Marketing Managers with activities that drive demand and leads in their region through seamless execution.
  • Work cross functionally to ensure programs and events stay on task and within budget
  • Research, order, manage inventory and budget of promotional materials, swag for events and marketing kits in online warehouse.


Required Technical and Professional Expertise

  • Event management experience in a B2B environment, Technology Software Industry
  • Clear, direct, proactive communication skills, both verbal and written
  • Strong administrative and problem-solving skills.
  • Bachelor’s Degree with marketing or business focus preferred.
  • Basic knowledge of Salesforce.com, Smartsheet, Highspot
  • Experience with Cvent platform for building event registration and reporting
  • MS Office: Must be proficient in Excel, Word, PowerPoint – to help track budgets and project plans

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